In any industry, the critical element to any company’s success is maintaining its focus on the customer. As long as I have known the Marcus family, I have admired their ability to do just that-the moviegoer comes first!
I’ve had the pleasure of watching Marcus Theatres grow through the years, and it’s clear to me that Steve and Greg Marcus have successfully maintained the family-oriented values that have made their theater chain successful over eight decades and three family generations. With a remarkable 80-year history, Marcus Theatres has been providing their customers with a quality moviegoing experience since opening its first theater in Ripon, Wisconsin, in 1935, and continues in the 55 theaters in the Marcus Theatres circuit today.
That same commitment to quality and service is evident in Marcus Theatres’ relationship with its studio partners. During the 10 years I’ve been at 20th Century Fox, our two organizations have forged a strong bond. The Marcus family, along with Marcus Theatres’ president and CEO, Rolando Rodriguez, understands the studio-exhibitor relationship is a truly symbiotic one. We rely on theater chains like Marcus Theatres to invest in new technologies and provide our customers with the ultimate moviegoing experience.
It’s exciting to see exhibitors like Marcus Theatres investing in innovative technologies and reinventing what it means to take in a movie. For the film-goer, a trip to the movies is no longer limited to popcorn, a soda, and a two-hour escape into their favorite comedy, drama, or action-adventure. Today’s concept of “going to the movies” has evolved for the better at Marcus Theatres with in-lobby restaurants and lounges, in-theater food service, premium large-format UltraScreens with Dolby Atmos sound, and comfortable DreamLounger recliners. Marcus Theatres understands that our customers can now go to their local cinema for a truly enjoyable and complete night out with family and friends.
As long as exhibitors like Marcus Theatres continue to provide first-rate technology, amenities, and unique food, beverage, and concession options, the motion picture exhibition industry will continue to thrive.
Here’s to the next 80 years, Marcus Theatres! Thank you for your partnership and for your shared commitment to providing memorable moviegoing experiences for our customers.