PRESS RELEASE
Bringing the cinema experience to new heights
All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco’s Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L). Maitha Al Dossari, CEO of Emaar Entertainment LLC, the owners of Reel Cinemas: “Over the past few years, Reel Cinemas has grown steadily, underpinned by our mission to provide exceptional movie-going experiences that delight, inspire joy and surpass expectations. We strive to continually enhance our customers’ experiences and our vision is to seek out advanced technologies that help us to do that. Our partnership with Barco, the technology leader in this field, is testament to that commitment. Barco’s Flagship Laser projectors are leading the market; the image quality is truly amazing, bringing the action on the big screen to life like never before. We are very proud that all our theaters in Reel Cinemas, The Dubai Mall will feature these projectors, making it the world’s largest cinema that provides moviegoers with the ultimate picture quality on every single one of its screens. We are also excited that one ofthe theaters in Reel Cinemas, The Dubai Mall is set to be equipped with the revolutionary Barco Escape format screen; offering cinemagoers 270 degrees of action and assuring a totally immersive experience for our audience.”
The ultimate cinematic viewing experience
“Reel Cinemas has taken a giant leap forward, bringing The Dubai Mall multiplex into a new era,” says Stijn Henderickx, Vice President Cinema for Barco. “Flagship Laser enchants movie audiences all over the world thanks to its high brightness, deep contrasts and fantastic, lively colors. I’m sure that the perceptive public at The Dubai Mall will appreciate the ultimate image quality of Flagship Laser and return to Reel Cinemas for this extraordinary experience, over and over again. Barco Escape, our multi-screen, panoramic movie format will further push the boundaries of traditional cinema and put the Reel moviegoers into the action like never before.”
Make cinema exhibition history
Barco Gold Partner CineTech Middle East JLT will take care of the installation. CineTech is the leading cinema and multi-function auditorium solutions provider for the Middle East and Africa regions. Managing Director Peter Khamas: “We have already installed Barco technology in numerous other chains and are extremely honored to help make cinema exhibition history by delivering the largest all-Flagship Laser install in the world. Time and again, both our clients and cinema visitors are stunned by the immersive cinema experience that Barco’s Flagship Laser technology offers.”
Share this post