TORRANCE, California, August 8, 2018 – B&B Theatres have opened another MX4D theatre system, bringing the theatre chain’s total to three.
“We are excited to expand our partnership with MediaMation. MX4D allows us to continue to provide the latest in high-end entertainment for our communities.” says Brock Bagby, Executive Vice President of B&B Theatres. With the town of over 60,000 being just 15 miles away from the Kansas City metropolitan area, Liberty’s MMI’s MX4D system will be an exciting draw for all audiences.
The theatre was opened in B&B’s Flagship location with a red carpet event. Over 250 guests from studios like Paramount, Fox, Disney and Annapura gathered to drink cocktails, tour the theatres, and network. The MX4D theatre was a highlight of the evening utilizing Mad Max: Fury Road to demonstrate the in-theatre effects and motion.
MediaMation’s MX4D Motion EFX Theatres began wowing B&B audiences in Shawnee and Lee’s Summit, Kansas in mid 2017. By the end of last year, the special effects and motion seat theatres shattered attendance records. “It was an honor to be in the presence of such great attendees,” stated Heather Blair, Head of Cinema Sales for MMI. “We are proud to provide our MX4D system in their flagship theatre” she added.
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