Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, has launched a new website (www.carmike.com) that makes it easier for customers to locate new movie releases, purchase tickets, and manage their Carmike Rewards account. The customer-friendly experience features prominent links to movies, showtimes, ticketing, and additional movie content, such as trailers. Additionally, guests will find it easy to locate information for promotions, sweepstakes, concession specials and limited-time special events.
“We are thrilled to launch this new website to showcase the compelling movie product coming from our studio partners as well as provide for a simplified and better customer experience,” says Rob Collins, chief marketing officer for Carmike Cinemas. “This project has been in development for quite some time and is the first of several initiatives we are launching to make use of technology to better know and engage with our customers.”
Other key enhancements include:
Mobile responsive design that adjusts to whatever platform the customer uses.
Website remembers “favorite” theater so that local information is always first.
Each theatre has a customized local page to highlight specific information relevant to that specific market
Sections that highlight customer promotions, contests, the Carmike Rewards loyalty program and alternative programming.
Easy links to ticketing purchases, processed through Fandango and movietickets.com.
Guests amenities clearly identified:
IMAX®, Big D (premium large format), 3D
Locations featuring expanded food and beverage offerings including:
Ovation Cinema Grill (full-service seat side dining)
Coca-Cola Freestyle locations
Full bar and hot food locations
Carmike Cinemas worked with Peach Digital to create the new website. “Carmike had a great partner with Peach Digital, who collaborated with us to design and develop digital solutions for our website as well as all the technical collateral in between,” says Jeff Butkovsky, chief technology officer for Carmike Cinemas. “We continue to innovate and advance our technology for a better overall guest experience.”
“Peach Digital is delighted to have launched the new Carmike Cinemas website and is proud of what we have achieved over the last few months with their team,” says Malcolm MacMillan, CMO of Peach Digital. “It has been a great experience working with our friends at Carmike on this project and we look forward to continuing the partnership.”