CGV Cinema Line, the largest multiplex cinema chain in Korea and Dolby Laboratories, Inc. (NYSE: DLB) today announced plans to open 30 Dolby Cinema™ locations in China by the end of 2021.
CGV, a global cinema player looking to expand its footprint in China, is partnering with Dolby to extend amazing movie-going experiences to their customers. Dolby Cinema is a premium cinema offering that combines spectacular image and sound technologies with an inspired design to deliver a completely captivating experience.
“Our collaboration with CGV marks a significant milestone in expanding the Dolby Cinema presence in China with more than 140 sites now installed or committed,” said Frank Bryant, Senior Vice President, Dolby Cinema Business, Cinema Business Group, Dolby Laboratories. “We cannot wait to work with CGV, a like-minded partner, to bring the spectacular experience only Dolby Cinema can offer to more consumers in more cities across China with 30 new sites.”
“The total premium cinema experience delivered by Dolby Cinema is exactly what we are seeking to fulfill our customers’ increasing needs for best-in-class experiences,” said Kyungsoon Jang, President, CGV China. “In cooperation with Dolby Laboratories, we can provide our patrons with more diverse viewing experiences. We believe our patrons will come back again and again to get themselves fully immersed in the story.”
In just over one year, more than 60 movies have been released or confirmed to be released in Dolby Vision™ and Dolby Atmos® for Dolby Cinema locations in China, including 16 Chinese local language titles.
Upcoming Dolby Cinema titles confirmed to be released in China include Sony Pictures’ Blade Runner 2049 (China release date October 27, 2017); Murder On The Orient Express (China release date November 10, 2017); Warner Bros. Pictures’ Justice League (China release dateNovember 17, 2017); and Director Kaige Chen’s Legend Of The Demon Cat (China release date December 22, 2017).
Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world. The Dolby Vision laser projection system was co-developed with Christie®, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations.
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema includes award-winning Dolby Vision and Dolby Atmos technologies. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. To date, more than 325 Dolby Cinema sites have been installed or committed to across the globe, with more than 100 titles released or announced.
For more information, please visit the Dolby Cinema web page.