Since initially selecting Barco as its exclusive digital cinema projector partner in 2011, Cinépolis has significantly grown to operate nearly 4,000 screens featuring Barco projection technology across three continents. Cinépolis, the largest cinema chain in Latin America and the fourth largest in the world, has now decided to extend its partnership with Barco into the next decade, with plans to install more than 1,000 projectors in Latin America and across the globe to grow its ever-expanding circuit.
Growth through innovation – a strategic partnership
Cinépolis has been a true cinema innovator with Barco in the region, becoming the first exhibitor in Latin America to bring laser projection to moviegoers when they deployed Barco’s DP4K-60L at the Cinépolis Parque Toreo in Mexico City. Cinépolis was also the first to bring Barco Escape to Latin America, proving once again, that they are supremely focused on fulfilling their mission of offering guests the latest in movie entertainment technology.
“Barco’s support goes beyond providing top-of-the-line projection solutions and best-in-class service levels,” says Gabriel Morales, Cinepolis’ Director for Technology. “We want to continue innovating together as
Cinepolis believes that the sum of talents is the key to our success.”
Barco fuels customer expansion with international presence and local support
Through focused operational and strategic attention, Barco has achieved leadership in Digital Cinema worldwide and in Latin America with a strong presence and the majority of the installed bases. Barco combines a strong global infrastructure and local support networks in each region, providing the customer intimacy one would expect from a dedicated presence. As Cinépolis expands its theater circuit around the world, it can quickly and easily leverage Barco’s existing network of service and parts centers to further streamline operations.
Strengthening ties for a bright future
“We are delighted to continue our strong partnership with Cinépolis, especially as they further expand into new key territories within the United States and Europe,” said Ivan Cannau, Vice President for Barco Latin America. “By embracing our latest laser technology solutions, Cinépolis once again demonstrates their forward-thinking approach to high-quality cinema entertainment and their continued drive to provide the latest and greatest moviegoing experience for their customers.”
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