MONTREAL, QUÉBEC–(Marketwired – March 30, 2017) – D-BOX Technologies Inc. (TSX:DBO) (“D-BOX”), a world-leader in motion technology, and Cineplex (TSX:CGX), a leading entertainment and media company, announced today that guests at Cineplex Odeon Gardiners Road Cinemas in Kingston, Ontario, will be the first movie-goers in the country to experience D-BOX Deluxe Reclining Cinema Seats.
Unique in the category, these lavish single motion recliner seats are equipped with extendable foot rests and the individual controls that make D-BOX so distinctive. The result is a highly personalized, totally comfortable and immersive movie-going experience. Opening to the public today, the UltraAVX auditorium at Cineplex Odeon Gardiners Road Cinemas is now equipped with 20 D-BOX Deluxe Reclining Cinema Seats for the community.
“Cineplex is always looking for new ways to enhance the movie-going experience for its guests, which is why we knew these cutting-edge seats would be a natural fit,” states Claude Mc Master, President and CEO of D-BOX. “This installation is special for us because it is the first time that we have installed D-BOX Deluxe Reclining Cinema Seats in Canada. We’re excited to give movie-goers the chance to experience this unique combination of innovation, luxury and comfort.”
“We love offering our guests new entertainment choices and we’re proud that today we can offer movie-lovers the opportunity to try D-BOX Deluxe Reclining Cinema Seats for the first time in Canada,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex. “Movie fans across the country love the fun, immersive and unique experience of D-BOX’s traditional seat, and we look forward to taking that experience one step further as guests sit back, relax and put their feet up.”
Earlier this year, Cineplex replaced the seats in all ten auditoriums at Cineplex Odeon Gardiners Road Cinemas with luxurious recliners. The concept has been rolled out at select Cineplex theatres nationwide and has proved to be very popular with Canadian movie-goers.