Los Angeles, CA and Auckland, New Zealand; May 23, 2016 – Movio, the global leader in customer intelligence and targeted marketing software for the film industry, and a company of Vista Group International, has won the prestigious 2016 New Zealand Hi-Tech ‘Innovative Software Product’ award for its latest development Movio Media. The award was presented to Movio’s Chief Executive and Co-Founder Will Palmer at the annual New Zealand Hi-Tech Awards gala at the ANZ Viaduct Events Centre, Auckland on May 20th. The highlight of ‘The Oscars of NZ’s ICT industry’ was the celebration of Vista Group as 2016 Hi-Tech Company of the Year. The NZ Hi-Tech Awards celebrate New Zealand’s most successful high-tech companies and individuals and recognize the best in all our technology industries: ICT, electronics, software, biotechnology, creative, telecommunications and digital media. Movio took out high caliber competition from other finalists including Orion Health, Timely and Vend.
“Our vision is to revolutionize the way the film industry interacts with moviegoers, increase box office revenue and improve the quality of content produced,” said Mr. Palmer. “We are thrilled and honored that our data-driven approach has been acknowledged by the New Zealand Hi-Tech Awards.”
Recognized as the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, Movio’s mission is simple: utilize big data to help the industry better understand audiences.
Movio Cinema, Movio’s flagship product, makes it faster and cost-efficient for cinema exhibitors to analyze their data and execute personalized campaigns to their customers. Movio’s market share in North America now tops over 53% of screens in the Large Cinema Circuit market (cinemas with more than 20 screens) and 25% globally. Movio Media aggregates data across a region to provide film distributors and studios with comprehensive market data, crucial audience insights and innovative campaign solutions. Analyzing the Movio Media database of over 15 million moviegoers in the USA, Movio’s data scientists recently revealed how blockbuster audiences evolve throughout a film’s theatrical release window. The access to behavioral movie-going data is opening new territory for film studios in terms of how they interact with their audience pre- and post-release.