Screenvision Media Bolsters Lobby Network Capabilities to Heighten Impact for Beyond the Big Screen


New York, N.Y., October 27, 2016 — Screenvision Media is strengthening its lobby network through a new alliance with Elite Sampling & Media Group, and the hire of David Griffin in order to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, comprised of more than 2,300 theatres, provides a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.

To amplify these in-lobby capabilities, Screenvision Media has announced an alliance with Elite Sampling & Media Group. The relationship will enable advertisers to meaningfully put their brands in the hands of and have increased access to moviegoers. Based in Bethel, Conn., Elite specializes in the development of unique sampling and promotional programs that allow the consumer packaged goods industry to reach desired target audiences in a cost-efficient manner.

“Our team has developed extraordinary expertise in putting brands in the hands of consumers. There is no doubt that the value of cinema sampling increases based on the value of the audience, and there is truly no audience more valuable, engaged and captivated than moviegoers,” said Andy Kovachik, EVP, Chief Operating Officer, Elite Sampling. “We look forward to working with Screenvision Media to deliver unprecedented consumer access to brands.”

Screenvision Media also announced the hire of industry veteran David Griffin as a national Account Executive, where he will focus on lobby promotions and activations at Screenvision Media. Within the role, Griffin will leverage the extensive range of content, experiences and technologies to bring brands together in new ways with consumers throughout the cinema experience. Most recently, Griffin has been an Account Director at Van Wagner Sports and Entertainment. Previously, he has had sales/marketing roles at companies that include Time Warner, ESPN and Young & Rubicam.

“As the demand for cinema advertising has grown, so has the value of our lobby network. This network is not only an extremely powerful addition to an existing on-screen advertising campaign, but also as an impactful standalone program,” said Katy Loria, EVP, Chief Revenue Officer, Screenvision Media. “The demand for the latter has resonated with us, as we know the receptive state of mind of the moviegoer and the time spent in our lobbies before and after the movie. We are excited to bring this added value to our advertisers and to have David Griffin on the team as we start our exciting work with Elite Sampling.”

The company has also joined the board of the Digital Place Based Ad Association (DPAA). As Screenvision Media enhances its digital media capabilities and connection to mobile, joining the board enables the effective utilization of the video everywhere ecosystem through out-of-home and lobby experiences.

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