ShowCanada Goes Hollywood

Interview with Nuria Bronfman, Executive Director, Motion Picture Theatre Association of Canada

ShowCanada is heading down to Hollywood this year. Why the change in venue? (Other than the weather, of course.) 

ShowCanada is turning 30 this year, so we decided to think outside the box and take the delegates on a “field trip” to the hub of the movie making industry—Los Angeles. Many of our delegates have never been to Hollywood, so we thought in honor of this big occasion for ShowCanada, we would create a special edition and let the delegates experience firsthand the unique and special location.


What are some of the activities and panels scheduled that take advantage of the L.A. location? 

We will be hosted by all six of the major studios on their lots, which is truly amazing. They are welcoming our delegates to give them a special behind-the-scenes look. In addition we are thrilled to have Google on board this year with a guest speaker, and we will be hosted by major Canadian distributor Entertainment One for two special events. We will get the opportunity to hear from partners such as RealD, Barco, Christie, and Dolby about what is new and exciting.


What have been some of the most intriguing exhibition trends and innovations you’ve seen taken hold lately in Canada?

Exhibitors are working hard to make sure that the movie theater experience remains the primary platform to watch a film. Many innovations have taken hold in Canada, from premium offerings in terms of seating and food and beverage to the latest in technologies within the theater. Movie theaters remain one of the most affordable entertainment destinations in Canada, and exhibitors are making sure that films are seen in the best possible atmosphere—and in the best possible screening rooms.


We’re coming off a record 2015 for North America. How is 2016 shaping up in Canada? 

Canadians should be excited about the product that is coming down the pipeline. It looks like this year will again provide year-round programming with a mix of product for all audiences, which is the best possible scenario for exhibitors and especially for moviegoers.

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