Lionsgate’s horror comedy Boo! A Madea Halloween surprised this weekend, turning a projected second place debut into a first place one instead with an estimated $27.60 million opening, despite opening in about 1,500 theaters less than its nearest competitor. To put that into perspective, eight of the other nine films in this weekend’s top 10 were playing in more theaters than Boo. This also gives Lionsgate its first box office weekend leader in nearly a year, since The Hunger Games: Mockingjay – Part 2 in November 2015.
The sequel starring Tyler Perry as title character Madea starts 72.4 percent above the $16.00 million opening of the franchise’s previous installment, December 2013’s A Madea Christmas. Boo! marks a return to box office success for the series, after Christmas had posted the inflation-adjusted second-lowest opening weekend and lowest total among the franchise’s six previous films. Boo! has the third-highest opening weekend among the seven Madea films, or fourth-highest if adjusting for inflation, behind 2009’s Madea Goes to Jail, 2006’s Madea’s Family Reunion, and 2005’s Diary of a Mad Black Woman.
The film started with an estimated $9.45 million on Friday (including $855 thousand from Thursday night previews), increased a strong estimated 23.9 percent to $11.71 million on Saturday, and is projected to drop 45.0 percent on Sunday to $6.44 million. This places its opening weekend to Friday ratio at an estimated 2.92 to 1. That backloaded number, plus the fact that next weekend is Halloween weekend, indicate a likely mild decline for Boo! in its second frame.
The Lionsgate studio — which had produced such box office hits as the Hunger Games and Twilight franchises — had experienced surging box office success in recent years and had even become considered a seventh “major studio” by some, in addition to the longstanding six main studios. But the company had suffered through several box office disappointments in 2016, including Allegiant and Now You See Me 2. As their first weekend leader in 11 months, this may portend a strong end to their year.
What many expected to be this weekend’s box office leader, Paramount’s Jack Reacher: Never Go Back, instead came in second place with an estimated $23.00 million opening, despite opening in 3,780 theaters compared to Boo‘s 2,260. The action sequel starring Tom Cruise opened 51.2 percent above its predecessor, 2012’s Jack Reacher, although that may not be an apples-to-apples comparison, since the original film opened in December when opening weekends often tend to be depressed. Given its mixed reviews and competition next weekend from Inferno, unless the sequel holds up unexpectedly well it now seems unlikely to match the $80.07 million total of the original, despite the higher opening weekend.
Never Go Back started with an estimated $8.90 million on Friday (including $1.32 million in Thursday night previews), declined less than one percent to an estimated $8.82 million on Saturday, and is projected to drop 40.1 percent on Sunday to $5.28 million. This places its opening weekend to Friday ratio at an estimated 2.58 to 1.
Universal’s horror prequel Ouija: Origin of Evil came in third place with an estimated $14.06 million, just barely squeaking by last weekend’s leader, Warner Bros.’ thriller The Accountant with $14.02 million. The studio weekend estimates are so close, with the films tentatively separated by only about two-tenths of one percent apart, that the titles could potentially swap rankings when weekend actuals are released on Monday. A similar scenario occurred last weekend, with Kevin Hart: What Now? beating The Girl on the Train by less than one percent in the battle for second place in the Sunday studio weekend estimates; the films indeed swapped places upon release of Monday weekend actuals.
Origin of Evil opened 29.2 percent below the $19.87 million opening of its predecessor, 2014’s Ouija. The original opened atop that weekend’s box office, while the prequel starts in third place in the studio weekend estimates, if not possibly fourth place when it’s all said and done on Monday. That’s a sharp drop and underwhelming for the only major horror release during the month of Halloween, likely a result of the film’s “C” average CinemaScore from audiences. This indicates that Ouija likely won’t become a successful horror franchise like Saw or Paranormal Activity, as Universal may have hoped.
Origin of Evil Started with an estimated $5.51 million on Friday (including $722 thousand from Thursday night previews), saw a nearly-identical estimated $5.52 million on Saturday, and is projected to drop 45.1 percent on Sunday to $3.03 million. This places its opening weekend to Friday ratio at an estimated 2.55 to 1.
Fox’s action comedy Keeping Up with the Joneses started in a disappointing seventh place with an estimated $5.60 million. The action comedy starring Zach Galifianakis, Jon Hamm, and Gal Godot wasn’t able to break out of the crowded weekend lineup, with fellow action films — if ones a bit more dramatic in tone — Never Go Back and The Accountant attracting more eyeballs. The film started with an estimated $2.00 million on Friday (including $300 thousand in Thursday night previews), improved 15.0 percent on Saturday to an estimated $2.30 million, and is projected to drop 43.4 percent on Sunday to $1.30 million. This places its opening weekend to Friday ratio at an estimated 2.80 to 1.
A24’s drama and strong Oscars contender Moonlight had the best limited release opening of the year, starting with $414 thousand in only four theaters in New York City and Los Angeles, for an incredible $103 thousand per-screen average. That bests the year’s previous mark on that metric, the $92 thousand per-screen average for July’s Don’t Think Twice.
Pure Flix’s faith-based I’m Not Ashamed, a drama about the Columbine High School massacre, opened to about $900 thousand. Despite only opening in limited release in about 500 theaters nationwide, the result should still be considered a bit of a disappointment.
Open Road Films’ Max Steel continues its negative headlines in its second weekends. Last weekend, it posted the inflation-adjusted eighth-worst wide release opening weekend of all time, starting in 11th place at the box office. This weekend, it drops by an estimated 69.8 percent to $659 thousand and 17th place – one of the worst second-weekend declines for a wide release of the past few years.
The top 10 films this weekend made an estimated $109.37 million total. This represents a 28.6 percent improvement from the $84.98 million total last weekend, and a 21.7 percent improvement from the $89.80 million total on this same weekend last year, when The Martian led the box office for a third non-consecutive frame with $15.73 million.
Jack Reacher: Never Go Back opened to a strong $31.0 million overseas to lead the foreign box office this weekend. Notable grosses include $5.6 million in China, $3.3 million in the United Kingdom, $2.8 million in France, $2.0 million in Australia, $1.9 million in Russia, and $1.5 million in Taiwan.
Sony’s Tom Hanks thriller Inferno continued its overseas dominance ahead of its domestic release next weekend. Last weekend it debuted with a $50.0 million overseas weekend, and this weekend it declines 42.2 percent but still maintains its lead with a $28.9 million overseas weekend in 58 markets. The film has now earned $94.8 million overseas, led by $9.3 million in Italy, $8.2 million in Germany, $7.6 million in Russia, $7.1 million in the United Kingdom, and $6.6 million in Brazil.
Also debuting overseas this weekend ahead of its mid-November domestic is Fox’s animated Trolls, which earned a strong $18.0 million overseas weekend in 14 markets. Notable grosses to date include $6.9 million in the United Kingdom, $4.1 million in France, $2.2 million in Germany, $2.2 million in Denmark, and $2.1 million in Holland.
Studio Weekend Estimates for Friday, October 21 – Sunday, October 23, 2016:
|1||Tyler Perry’s Boo! A Madea Halloween||$27,600,000||—||2,260||—||$12,212||$27,600,000||1||Lionsgate|
|2||Jack Reacher: Never Go Back||$23,000,000||—||3,780||—||$6,085||$23,000,000||1||Paramount|
|3||Ouija: Origin of Evil||$14,060,000||—||3,168||—||$4,438||$14,060,000||1||Universal|
|4||The Accountant||$14,025,000||-43%||3,332||0||$4,209||$47,920,381||2||Warner Bros.|
|5||The Girl on the Train (2016)||$7,270,000||-41%||3,091||-150||$2,352||$58,902,330||3||Universal|
|6||Miss Peregrine’s Home for Peculiar Children||$6,000,000||-33%||3,133||-702||$1,915||$74,431,835||4||Fox|
|7||Keeping Up with the Joneses||$5,600,000||—||3,022||—||$1,853||$5,600,000||1||Fox|
|8||Kevin Hart: What Now?||$4,110,000||-65%||2,567||0||$1,601||$18,941,645||2||Universal|
|10||Deepwater Horizon||$3,625,000||-43%||2,828||-575||$1,282||$55,270,671||4||Lionsgate / Summit|
|11||The Magnificent Seven (2016)||$2,350,000||-55%||1,979||-1231||$1,187||$89,093,367||5||Sony / Columbia|
|12||Middle School: The Worst Years of My Life||$2,265,000||-48%||1,772||-1050||$1,278||$16,974,927||3||CBS Films / Lionsgate|
|14||Max Steel||$659,126||-70%||2,034||0||$324||$3,410,183||2||Open Road|
|2||The Birth of a Nation (2016)||$925,000||-66%||633||-1472||$1,461||$14,190,181||3||Fox Searchlight|
|3||I’m Not Ashamed||$900,000||—||505||—||$1,782||$900,000||1||Pure Flix|
|5||Queen of Katwe||$380,000||-57%||319||-743||$1,191||$7,754,595||5||Disney|
|6||Masterminds (2016)||$276,800||-84%||520||-1507||$532||$17,054,625||4||Relativity Studios|
|7||Priceless (2016)||$265,300||-62%||294||-9||$902||$1,166,359||2||Roadside Attractions|
|11||Pete’s Dragon (2016)||$119,000||-1%||134||-31||$888||$75,345,871||11||Disney|
|12||The Dressmaker||$115,348||-35%||103||-43||$1,120||$1,561,491||5||Broad Green Pictures|
|13||Kubo and the Two Strings||$71,000||-38%||102||-37||$696||$47,449,116||10||Focus|
|14||The Light Between Oceans||$41,000||41%||100||39||$410||$12,491,260||8||Disney / DreamWorks|
|2||A Man Called Ove||$262,770||31%||96||17||$2,737||$802,490||4||Music Box Films|
|5||Hell or High Water||$93,000||-44%||87||-101||$1,069||$26,657,772||11||CBS Films / Lionsgate|
|6||The Handmaiden||$91,600||—||5||—||$18,320||$91,600||1||Magnolia Pictures|
|8||The Beatles: Eight Days a Week – The Touring Years||$69,930||-33%||82||-20||$853||$2,687,449||6||Abramorama|
|10||Michael Moore In TrumpLand||$50,200||—||2||—||$25,100||$64,247||1||Michael Moore|
|11||Harry & Snowman||$42,000||22%||24||8||$1,750||$220,583||4||FilmRise|
|12||Christine (2016)||$37,810||222%||12||11||$3,151||$57,126||2||The Orchard|
|13||Don’t Think Twice||$30,393||-20%||12||-18||$2,533||$4,334,994||14||The Film Arcade|
|14||In a Valley of Violence||$30,000||—||33||—||$909||$30,000||1||Focus World|
|15||No Manches Frida||$29,000||-74%||37||-49||$784||$11,461,379||8||Lionsgate / Pantelion|
|16||Mechanic: Resurrection||$26,600||-69%||58||-43||$459||$21,202,215||9||Lionsgate / Summit|
|17||Florence Foster Jenkins||$20,000||-58%||33||-54||$606||$27,370,075||11||Paramount|
|19||Hunt for the Wilderpeople||$14,858||-26%||20||-3||$743||$5,190,470||18||The Orchard|
|20||Tower (2016)||$14,303||67%||3||-2||$4,768||$37,641||2||Kino Lorber|
|21||The Hollars||$11,892||24%||45||24||$264||$997,391||9||Sony Pictures Classics|
|22||Fire At Sea||$11,350||—||2||—||$5,675||$11,350||1|
|23||King Cobra||$9,500||—||1||—||$9,500||$9,500||1||IFC Films|
|24||We Are X||$8,300||—||1||—||$8,300||$8,300||1||Drafthouse Films|
|25||Spices of Liberty||$6,625||—||1||—||$6,625||$6,625||1||Hannover House|
|27||The Greasy Strangler||$1,100||-77%||1||-4||$1,100||$39,132||3||FilmRise|
|28||Demon||$927||-65%||3||-3||$309||$99,685||7||The OrchardThe Orchard|
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