Friday Report: Sony/Columbia reports this morning that the Ghostbusters reboot took in an estimated $3.4 million from Thursday evening’s opening shows. That marks a new best for director Paul Feig, topping Spy‘s $1.5 million last summer and The Heat‘s $1.0 million. For more apt franchise comparisons, Ghostbusters fell shy of the $4.6 million Thursday start of Pitch Perfect 2 last year, as well as the $5.5 million of 22 Jump Street in 2014.
All of that said, last night’s number doesn’t give a solid indication as to where the film is heading this weekend. With appeal for the film aiming more for general audiences than die hard fans, walk-up business on Friday and throughout the weekend will be crucial to determining how high it can go. As such, The Secret Life of Pets currently remains a slight favorite to win its second weekend at the box office — but that could change.
Meanwhile, The Infiltrator has taken in around $1.5 million from its first two days as it eyes a conservative opening weekend in an effort to counter-program.
Above all, last night’s attendance may or may not have been affected by those watching news of the latest tragic terrorist attack which took place yesterday in Nice, France. Our thoughts go out to those affected.
We’ll have a full Friday report with early weekend estimates on Saturday morning.