Three major trailers dropped last week, all of them were for sequels, one record breaker and two screamers. As expected Avengers: Age Of Ultron dominated social media last week with its debut trailer. As I said in my last long range Twitter column, its Wednesday Twitter tally of 205,739 was the second largest on record (behind 50 Shades Of Grey). Facebook reactions were more muted as its ‘only’ seen an 80,000 like increase since last Wednesday. With that being said, it does have over 12 million likes and has a very engaged community on Facebook, so its not like this is some sort of red flag to be worried about.
After being moved around a bit on the schedule Insidious: Chapter 3 has found a home next May. Its first teaser was promptly released and generated a decent if unspectacular 13k tweets. I say unspectacular because the last film had 36k tweets for its first trailer which leads me to believe that maybe the shine is wearing off of the franchise a bit. The first sequel performed exceptionally well ($40 million opening) in large part because the first film had very strong reviews and word of mouth. The second didn’t get the best of reviews so this third entry isn’t nearly as anticipated I believe. Well, don’t listen to me just look at the numbers as they speak for themselves. Facebook is difficult to gauge since like most sequels they are reusing the fan page of the original film for updates and marketing.
Last up is The Woman In Black: Angel Of Death’ which nabbed an uninspired 2,031 tweets. The first film had just over 5,000 tweets for its first trailer back in August of 2011. This time out though the film doesn’t have Daniel “Harry Potter” Radcliffe to attract additional attention to it which will no doubt hurt its overall numbers. The first film opened to $21 million on a $15 million budget which was strong enough to warrant a sequel. I have my reservations for the sequel matching these lofty numbers though since its now minus Radcliffe and doesn’t seem to be generating the same levels of buzz.