Friday Morning Update: First let’s start with The Avengers: Age Of Ultron which finally took over top spot this past weekend. Hardly a surprise since its release is now just two weeks away and the marketing for the film has kicked into high gear, but still nice to see. It had just over 260,000 tweets on the week which was mighty impressive, and a number which we could see rise to over 400,000 this time next week given the increase in buzz it has been seeing. The record on the year for weekly tweets of a film in pre-release is actually owned by the same Age Of Ultron which had 418k tweets back in the beginning of March after its last big trailer reveal. I’m thinking that number might be in trouble this time next week.
Spectre waned as expected over the past week as it fell by over 65%, almost making way for the latest hot ticket – Star Wars: The Force Returns. With its second trailer, Star Wars had over 68,000 tweets yesterday, and so far today it is at over 90k tweets and should end up well north of six figures. Its first trailer had 142k back in December so its very impressive to see it so very close to that number with its second. Fitting to have this and Avengers duking it out over the next week because no other film should come close to their box office totals on the year.
Ant-Man also had a strong showing for its second trailer this past week as it generated over 44,000 tweets, very close to the 55,356 tweets its first trailer generated back in January of the year. A far cry fromAvengers and even Deadpool‘s first picture reveal but considering that it comes after Age Of Ultron and exists in the same cinematic universe it has a lot going for it. Captain America and Thor debuted their franchises with ~$65 million a few years ago prior to Avengers. Considering that Ant-Man is a fringe character and not nearly as well known means that anything in the range of $50 million should be very favorable for a first film in the franchise.
Twitter Top 10 Movies for the week of April 10th to April 16th
| Date | Movie | Tweets | Rank | Change |
| 5/01/15 | Avengers: Age of Ultron | 261,116 | 1 (+1) | 44.30% |
| 11/06/15 | Spectre | 94,910 | 2 (-1) | -66.38% |
| 12/18/15 | Star Wars: The Force Awakens | 87,985 | (+12) | 340.87% |
| 7/17/15 | Ant-Man | 68,724 | 4 (+20) | 1503.08% |
| 2/12/16 | Deadpool | 49,537 | 5 (-2) | -47.34% |
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