September comes to a close this weekend with two major studio releases, but will either be able to overtake Kingsman: The Golden Circle and IT from the top two spots?
Meanwhile, indie openers A Question of Faith and ‘Til Death Do Us Part are expected to debut well outside the top five as they open in less than 700 theaters each. Battle of the Sexes is slated to expand into an estimated 1,200 locations and has been included in our forecast below.
- American Made (Universal) reunites Tom Cruise and director Doug Liman after Edge of Tomorrow (or Live Die Repeat, depending on who you ask) became a well-received hit three years ago. This film’s $59.5 million overseas earnings have marked a solid start for the crime thriller, tying into the film’s encouraging Facebook presence with nearly 118,000 fans so far — notably ahead of where The Accountant stood at the same point before release. The film’s 84 percent Rotten Tomatoes score is another driving factor as the pic hopes to counter-program among adult males.
- Flatliners (Sony / Columbia) is generating slightly stronger Twitter activity than the Rings sequel/reboot did earlier this year as it hopes to benefit from the wave of success (not to mention that of the nostalgia-driven variety) enjoyed by many horror releases this year. The PG-13 rating could further help achieve that goal with so many R-rated films dominating the market right now, giving teens something to check out.
- American Made enters a competitive fall corridor that already hosts several male-driven films, most notably last week’s opener Kingsman: The Golden Circle and next week’s Blade Runner 2049, which is currently receiving early (though unofficial) praise from hush-hush critics’ screenings. Combined with Cruise’s modest drawing power outside the Mission: Impossible franchise in recent years, as well as lukewarm Twitter activity that currently trails War Dogs and Jack Reacher: Never Go Back by significant margins, this film may be looking at a slower start out of the gate than once expected, but that will hopefully build into long-term staying power through October.
- Flatliners‘ biggest point of competition will obviously be the remaining holdover business of IT, which continues to set records for the horror genre going into its fourth weekend. In addition, the film’s review embargo remains in place at the time of this report’s Thursday morning publishing (rarely a positive sign) and Facebook growth trails that of comparable films like the 2015 and 2013 remakes of Poltergeist and Carrie, respectively.
The Weekend Forecast:
|Title||Distributor||Weekend||Domestic Total through Sunday, October 1||% Change|
|IT||Warner Bros. (New Line)||$16,500,000||$290,600,000||-45%|
|Kingsman: The Golden Circle||Fox||$16,400,000||$65,730,000||-58%|
|The LEGO Ninjago Movie||Warner Bros.||$13,800,000||$37,300,000||-33%|
|Flatliners||Sony / Columbia||$7,600,000||$7,600,000||NEW|
|Battle of the Sexes||Fox Searchlight||$5,750,000||$6,410,000||+1016%|
For client and media requests relating to box office analyses, please contact Shawn Robbins
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