The long Thanksgiving weekend is upon us. Contrary to last year’s slim offerings, a handful of major studios are aiming to get their share of the pie with three wide releases and one nationwide expansion sitting down at the table on Wednesday.
Ralph Breaks the Internet
Opening Weekend Range: $65 – 75 million (5-day)
- The original 2012 film was one of Disney Animation’s early modern hits that confirmed the studio could churn out animated hits without the Pixar branding. Wreck-It Ralph earned a respectable $189.4 million domestically, and has gone on to become a new favorite of the current generation.
- Disney has always been a force to be reckoned with, but their profile and drawing power with families have never been higher than right now thanks to a string of mega-blockbusters across their brands in recent years. Their dominance on Thanksgiving is also notable, owning nine of the top ten three-day openings in history.
- Strong reviews are adding to the momentum for this sequel, which has long been in demand by fans of the original.
- Fandango pre-sales are ahead of Moana and Coco — fellow Disney releases at Thanksgiving over the past two years.
- The sequel enters a very competitive market with the Fantastic Beasts sequel having just opened five days earlier and, more importantly, continued strength from The Grinch — which has shown signs that it won’t be fading at the box office anytime soon as we get closer to Christmas. That film (in its third frame) and Ralph will certainly be splitting the family and kiddie crowds.
- Trailer Impact surveys have shown declining levels of interest in recent weeks. Among responses, 73 percent said they were “Definitely Interested” or “Interested” this week — down from nearly 88 percent in mid-October.
- Twitter trends have trailed Moana and Coco.
Opening Weekend Range: $45 – 55 million (5-day)
- The previous film was a critical and commercial darling that earned a fair amount of Oscar attention after a $42 million five-day Thanksgiving debut. This sequel’s largely positive reviews should add to the goodwill earned by the 2015 franchise revival.
- The series remains a stalwart with a generational fan base that’s excited to see the return of beloved characters and story lines both new and old.
- Trailer Impact metrics closed out at a seven-week high with nearly 75 percent of those survey responding “Definitely Interested ” or “Interested” this week.
- Twitter trends have paled in comparison to the previous film. In fairness, however, that’s likely due to a more limited marketing reach from distributors MGM and Annapurna compared to the wider net cast by Warner Bros. and New Line three years ago.
- The film will be contending with a few other titles aiming for adults this weekend, namely Instant Family, Bohemian Rhapsody, and Widows.
Opening Weekend Range: $10 – 15 million (5-Day)
- Taron Egerton and Jamie Foxx provide fair star power, the former coming fresh off the popular Kingsman franchise.
- The IP here is still a selling point on some level, even coming after eight years after Ridley Scott and Russell Crowe’s take on the iconic story.
- Social media growth has lagged behind both King Arthur: Legend of the Sword and the aforementioned 2010 version of Robin Hood.
- The film’s 20 percent Rotten Tomatoes score isn’t going to help it stand out on a weekend filled to the brim with appealing releases and strong holdovers aiming for a similar audience.
Top 10 vs. Last Year
Boxoffice projects this weekend’s top ten will earn approximately $194 million over the three-day frame. That would represent a 9 percent increase from the same Thanksgiving weekend last year when Disney/Pixar’s Coco was the only wide opener, leading an overall $178.5 million top ten market.
3-Day Weekend Forecast
|Film||Distributor||3-Day Weekend Forecast||Projected Domestic Total through Sunday, November 25||% Change from Last Wknd|
|Ralph Breaks the Internet||Disney||$48,800,000||$70,000,000||NEW|
|Fantastic Beasts: The Crimes of Grindelwald||Warner Bros.||$31,500,000||$120,100,000||-49%|
|Dr. Seuss’ The Grinch||Universal||$30,000,000||$176,900,000||-22%|
|Robin Hood||Lionsgate / Summit||$8,000,000||$11,600,000||NEW|
|A Star Is Born||Warner Bros.||$3,500,000||$191,800,000||-18%|
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