Saturday Update: Fox and DreamWorks Animation once again defied pre-release expectations as The Boss Baby debuted to a big $15.5 million on opening day Friday, including Thursday night’s $1.5 million take. That’s in line with the $15.7 million first day of Home back in March 2015, and significantly ahead of Mr. Peabody and Sherman ($8 million) and The Croods ($11.65 million). Tracking leading up to its opening had been trending upward from much lower potential two months ago. As recently as this week, a debut weekend north of $35-40 million seemed like its ceiling based on industry tracking and social media metrics. It appears Alec Baldwin’s timely voice work, a strong marketing campaign, and appeal to families with children too young for Beauty and the Beast and other films in the market were able to overcome the film’s otherwise middling signs. Look for the weekend to ring up around $50 million.
The race for first place is on, however, as Beauty and the Beast added $13.032 million yesterday, bringing its 15-day domestic cume to a massive $360.95 million. After entering Friday as the presumed favorite to win its third box office weekend, the Disney phenom is holding onto a slim advantage as it paces for what looks to be a $51 million frame.
Meanwhile, Ghost in the Shell under-performed with a modest $7.66 million debut in third place on Friday. Contrary to Boss Baby, pre-release buzz had been softening in the weeks leading up to its opening. Unfortunately, Scarlett Johansson’s star power wasn’t enough to overcome the fanboy-driven property’s limited appeal and challenging market circumstance after a month filled with male-leaning action flicks. With a “B” CinemaScore and a Flixster rating below 70 percent this morning, staying power isn’t likely to be strong. Opening weekend should net around $20 million.
Key weekend estimates based on studio Friday estimates are below. Studio weekend estimates will be released tomorrow.
|1||Beauty and the Beast||$51,000,000||-44%||4,210||0||$12,114||$398,916,842||3||Disney|
|2||The Boss Baby||$50,000,000||—||3,773||—||$13,252||$50,000,000||1||Fox / DreamWorks Animation|
|3||Ghost in the Shell||$20,000,000||—||3,440||—||$5,814||$20,000,000||1||Paramount / DreamWorks|
|5||Kong: Skull Island||$9,300,000||-37%||3,141||-525||$2,961||$148,348,204||4||Warner Bros.|
|8||Life (2017)||$5,750,000||-54%||3,146||0||$1,828||$22,494,239||2||Sony / Columbia|
|10||The Shack||$2,400,000||-38%||1,430||-900||$1,678||$53,315,007||5||Lionsgate / Summit|
|1||The Zookeeper’s Wife||$3,500,000||—||541||—||$6,470||$3,500,000||1||Focus Features|
|2||The LEGO Batman Movie||$950,000||-55%||812||-826||$1,170||$172,876,563||8||Warner Bros.|
|6||John Wick: Chapter 2||$235,000||-49%||210||-193||$1,119||$91,300,921||8||Lionsgate / Summit|
|7||Rogue One: A Star Wars Story||$230,000||-49%||224||-43||$1,027||$531,702,496||16||Disney|
|9||La La Land||$158,000||-19%||143||-69||$1,105||$150,484,591||17||Lionsgate / Summit|
|10||A Dog’s Purpose||$145,000||-44%||189||-110||$767||$63,678,185||10||Universal|
|1||A United Kingdom||$95,000||-49%||86||-73||$1,105||$3,710,965||8||Fox Searchlight|
In the meantime, we remain fully expectant that Beauty and the Beast will retain its box office crown for a third straight weekend as it continues to steamroll pre-summer/holiday box office records as the Mouse House’s latest cinematic phenom.
Friday Report: Paramount’s Ghost in the Shell launched to an estimated $1.8 million from 2,229 locations last night, including IMAX and 3D showings. By comparison, that comes in behind John Wick: Chapter 2‘s $2.2 million, Lucy‘s $2.7 million mid-summer start, in line with 10 Cloverfield Lane‘s $1.8 million, and ahead of Resident Evil: The Final Chapter‘s $1.0 million.
Also debuting this weekend, The Boss Baby scored $1.5 million last night as it now beings to look like the clear front-runner among the new releases over the full weekend. Last night’s take blew past Home‘s $650,000 two years ago, although the opening during Spring Break week is likely attributable to the large gap.
Key Friday estimates from the studios and weekend projections to follow on Saturday.