Paris (France) and London (England), 7 July 2016/ Ymagis Group (ISIN: FR0011471291 TICKER: MAGIS), the European specialist in digital technologies for the cinema industry, today announced that it unveiled its new EclairColor™ mastering technology at the recent CineEurope convention held in Barcelona (Spain) 20-23 June 2016. The revolutionary proprietary solution combines a new feature film mastering process with specific projection system technologies in cinemas. The culmination of extensive tests, the new technology was created by Eclair engineers during the first half of 2016.
“EclairColor™ allows us to obtain better image contrast and greater color fidelity,” explained Jean Mizrahi, CEO and Chairman of Ymagis Group. “The result is striking and the image projection quality incomparable, as was clearly demonstrated during our screenings for a selection of international distributors, exhibitors and technical directors at CineEurope. The test screenings were carried out using a dual Sony Digital Cinema 4K projection system (SRX-R515DS) installed and adapted for this purpose by our Group’s engineers. Held at the Cinesa Diagonal Mar, the presentation consisted of the side-by-side comparison of film excerpts and trailers remastered using the EclairColor™ process.”
“EclairColor™ offers cinema exhibitors the opportunity to considerably enhance the quality of their screenings along with higher image resolution and High Frame Rate (HFR),” said Georges Garic, Deputy CEO of Ymagis Group. “Another significant advantage with EclairColor™ is that it has been developed around a range of digital cinema projectors already available on the market, meaning cinema exhibitors can begin using this new technology virtually immediately and at very attractive rates.”
“In the coming weeks, we will be taking steps to launch EclairColor™ and allow directors, producers, distributors and cinema exhibitors to visually enhance the moviegoing experience,” explained Christophe Lacroix, Senior Vice President of Eclair. “We, of course, continue to actively support any initiatives related to the definition of the future standards such as HDR (High Dynamic Range). In addition, EclairColor™ technology will adhere to all future standards.”
Ymagis Group states that it will be possible to equip all types of cinemas, regardless of screen size, to project films mastered using EclairColor™ technology. The equipment can be used to project EclairColor™ mastered content as well as standard content. The success of EclairColor™ will be dependent on two essential factors: the early adoption of the new technology by movie directors, directors of photography (DPs) and content distributors, and the sustainable development of a network of screens capable of screening EclairColor™ mastered content.