Allure, A Christie Company, Completes Its Fifth Deployment of Digital Menu Boards at Pacific Theatres in Northridge, CA


Atlanta, GA. (March 21, 2017) – Allure, A Christie Company (Allure), and leader in activating brands, environments, and experiences digitally, recently completed deployment of twelve digital menu boards at the Pacific Northridge Fashion Center in Northridge, CA. This deployment marks the fifth installation of Allure Optimized Digital Menu Boards for Pacific Theatres in the metro Los Angeles area, all focused on increasing guest engagement, providing insights into attendee analytics, as well as driving revenue alongside enhanced customer experience in the concessions area.

“Pacific Theatres values its long-standing relationship with Allure and appreciates the expansion of this partnership across its Los Angeles theatres,” said Steven Ramskill, Director of Food and Beverage at Pacific Theaters/ArcLight Cinemas. He added, “We are excited to bring in Allure for the deployment of menu boards in our concession area. We’re now working with Allure’s analytics team to better understand consumer behavior so we can tailor the offerings and marketing accordingly.”

Since its first DMB installation in 2013, Allure has been a strategic partner to further Pacific Theatres’ continued efforts to provide increased engagement in the concessions area. The DMB deployment at Northridge marks the newest addition to Allure’s previous installations in Lakewood, The Grove, Winnetka, and Glendale.

“We are happy to expand our relationship with Pacific Theatres. We’re excited to once again have the opportunity to show how our data-driven digital design influences consumer behavior,” said Craig Chapin, President of Allure. He added, “Partnering with a company like Pacific that has a strong understanding of data and how to utilize it best is perfect for Allure. It gives us a chance to show how our solutions go far beyond just putting compelling imagery on the wall, to help our clients understand the value of engaging content and how best to utilize it.”

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