Weekend Actuals: ‘Crazy Rich Asians’ Dips Just 6.4% to $24.8M in Weekend 2; ‘Happytime Murders’ Underperforms with $9.5M

Monday Update: Crazy Rich Asians just posted one of the best second-weekend holds in modern movie history, with the Warner Bros. romantic comedy falling only -6.4% to $24.8 million.

Almost all the movies whose second weekends have ever fallen that mildly — or even gained relative to their openings — saw their second weekend coincide with a holiday: Christmas, New Year’s, Thanksgiving, Mother’s Day, or Memorial Day. Crazy had no such holiday boost, instead relying solely on positive word of mouth and terrific audience reception to keep its momentum going.

Only two movies have ever posted better second-weekend holds without the benefit of a holiday: Puss in Boots with -3.0% and Brother Bear with -4.5%. (And even Brother Bear needs something of an asterisk, since it expanded to a wide release on a Saturday, thus depressing its wide opening weekend in the first place.)

Elsewhere at the box office, STX’s R-rated comedy The Happytime Murders came in well below pre-release projections, debuting with $9.5 million in third place. Global Road Entertainment’s sci-fi A.X.L. began in 9th place with $2.7 million, although that was in line with the already-low projections.

Comparisons

Total box office this weekend was $102.7 million. That’s -20.6% below last weekend, but +42.8% ahead of this same weekend last year.

Year-to-date box office stands at $8.15 billion. That’s +9.8% ahead of last year, up from +9.2% after last weekend.

Demographic data

According to demographic data from BoxofficeProfile by Vertigo:

  • The audience for Crazy Rich Asians was 60.6% female. That’s an uptick of several points over its opening weekend, when the audience was 56.7% female. Crazy was able to retain a strong hold with women as other films in the top five skewed strongly male: The Meg at 57.2%, The Happytime Murders at 59% (according to STX estaimtes), Mission: Impossible – Fallout at 62.5%, and Mile 22 at 58.8%.
  • Crazy‘s audience also skewed older, with 54.5% of the audience aged 50 or older. That’s down just slightly from 55.2% last weekend, but much larger than the roughly 40% of moviegoers in that age range. This may be in part due to the plot’s major themes of generational clashes and a mother-in-law who may be the third biggest character after the two romantic leads.
  • A full demographic breakdown of last weekend, courtesy of BoxofficeProfile, is included below.

Our full table of weekend actuals is below, after our Sunday update featuring fuller analysis.


Sunday Update: Crazy Rich Asians had an extraordinary second weekend at the domestic box office, with the breakout hit bringing in an estimated $25 million in its sophomore frame. That’s a roughly 5 percent dip from the film’s $26.5 million three-day opening last weekend, making it by far the smallest second-weekend drop among 2018 studio releases and one of the smallest second-weekend drops ever for a wide release debuting outside the holiday season. Meanwhile, STX’s The Happytime Murders under-performed while Global Road’s A.X.L. struggled to find an audience as it barely managed a Top 10 debut despite opening on over 1,700 screens.

With $76.8 million in the bank after just 12 days of release, Crazy Rich Asians has officially surpassed all expectations as it continues to dominate all releases at the North American box office. The film has not only effectively tapped into a gravely underserved audience (namely Asian-American moviegoers) but has clearly broken out beyond that, with word-of-mouth and repeat viewings propelling it to an incredible second-weekend performance of the sort we rarely see today. The Warner Bros. release is now set to easily become the eighteenth title of 2018 to top $100 million, though with this minuscule drop there’s no telling how high it might go beyond that. While industry observers had expected a strong second-weekend performance, few anticipated that it would hold quite this well.

Crazy Rich Asians is also notable for being arguably the sole breakout hit among this year’s adult-driven studio comedies, which have been unusually weak; indeed, none have topped $100 million (or even $70 million) before now. That makes it the top-grossing comedy of 2018 so far after less than two weeks of release, and indeed, it’s set to potentially double (if not more than double) 2018’s previous highest-grossing comedy Game Night, which topped out at just over $69 million in North America after debuting to $17 million back in February. This makes Crazy Rich Asians not only one of the biggest movie stories of 2018, but one of the most exciting box office stories as well, as it performs beyond all expectations and appears primed to play strongly well into the fall.

Warner Bros. maintained its hold on the top two spots this weekend, as its surprise-hit shark thriller The Meg again finished in second place, bringing in an estimated $13 million (a drop of just 38 percent) for a total of $105.3 million after three weeks of release. That makes it the seventeenth release of 2018 to top the $100 million mark domestically. Incidentally, while the 2018 box office is up nearly ten percent over last year, the number of $100 million-plus releases is down a bit from 2017, when 20 films had reached that milestone by the same point.

Debuting lower than expected in third place was STX’s The Happytime Murders, which opened to an estimated $10 million on 3,256 screens. That makes it the lowest post-Bridesmaids opening ever for star Melissa McCarthy, whose Life of the Party similarly came in at the lower end of expectations when it debuted to $17.8 million back in May (before going on to earn a total of $52.8 million in North America).

The R-rated Muppet comedy (directed by Jim Henson’s son Brian) wasn’t helped by poor reviews (its average currently sits at 22% on Rotten Tomatoes) and presumably poor word-of-mouth, as opening weekend audiences awarded it a mere “C-” according to Cinemascore. Observers had been expecting a debut in the mid-teens, but after opening to just $3.95 million on Friday, it became clear the film wouldn’t come near that amount.

Remaining in fourth place was Mission: Impossible – Fallout, which grossed an estimated $8 million in its fifth weekend for a total of $193.9 million, bringing the franchise installment ever closer to the $200 million mark. Look for the Paramount release to surpass Mission: Impossible – Rogue Nation‘s $195 million total by next weekend.

Fifth place went to Disney’s Christopher Robin, which dipped just 28 percent to an estimated $6.3 million. The family release now has $77.6 million after four weeks of release.

In sixth, last weekend’s newcomer Mile 22 dipped significantly to an estimated $6 million in weekend two, giving the latest Mark Wahlberg-Peter Berg collaboration just $25.1 million after ten days of release. Though it should surpass the $31.8 million final domestic gross of their last film together, 2016’s Patriots Day, it’s clearly not the franchise-starter they were hoping for.

In seventh, another freshman release from last weekend, Studio 8’s Alpha, took in $5.6 million, representing a roughly 46 percent drop from its slightly better-than-expected $10.3 million debut. The historical adventure saga, which takes place 20,000 years in the past and has its characters speaking in a fictional language, scored with critics but seems to have been too difficult a sell for audiences. Its total now stands at $20.1 million after ten days of release – not a great result considering the film’s reported budget of $50 million.

Eighth place went to BlacKkKlansman, which posted another strong hold in its third weekend with an estimated $5.3 million. That’s a mere 27 percent drop from last weekend, giving the Spike Lee release a domestic total of $32 million so far. It now sits in fifth place among Lee’s films at the domestic box office, having surpassed 1989’s Do the Right Thing (not adjusting for inflation) and soon to top the $32.4 million gross of 1991’s Jungle Fever.

Landing in ninth place was the sci-fi/adventure film A.X.L., which took in an estimated $2.9 million from 1,710 locations in its opening frame. While that’s certainly not a great result, it’s also not a surprising one, as no one had predicted an opening anywhere above the low-single-digit millions for the film. It doesn’t help that it scored poorly with critics (it currently sits at 22% on Rotten Tomatoes), though it did fare better with audiences, who awarded the film a “B+” average via Cinemascore. As it happens, the film’s release comes amidst news regarding distributor Global Road’s financial issues, with the company reportedly in danger of declaring bankruptcy. The studio’s previous releases include this year’s Show Dogs, Midnight Sun, and Hotel Artemis.

Rounding out the Top 10 is the teen-targeted horror flick Slender Man, which grossed an estimated $2.7 million in weekend three. The total for the $10 million Sony release now stands at a decent $25.4 million.

Believe it or not, the weekend also saw two other semi-wide releases, though neither registered as much more than a blip. Bleecker Street’s modern-day update of Papillon starring Charlie Hunnam brought in an estimated $1.1 million from 544 screens, while ArtAffects’ Beautifully Broken took in an estimated $453K on 651 screens through Saturday (the distributor hadn’t provided a Sunday estimate as of press time).

Limited Release:

The acclaimed techno-thriller Searching starring John Cho debuted on nine screens this weekend and took in an estimated $360K, giving the Screen Gems release an excellent per-screen average of $40,000 – by far the highest of any film this weekend. This weekend’s result bodes well for the film’s wide expansion next Friday, where it’s slated to play on over 1,000 screens across North America.

Overseas Update:

The Meg continued its dominant run overseas this weekend, taking in another estimated $32.7 million for an international total of $303.3 million and a worldwide cume of $408.6 million. This includes a whopping $143 million in China, where it has cracked the Top 5 among U.S. releases in the country this year.

Speaking of China, Ant-Man and the Wasp had its debut in the country this weekend, where it took in an estimated $68 million. That makes the superhero sequel the fourth-highest opening ever for an MCU title in China and brings its international gross to $333 million and its worldwide cume to $544 million, thereby surpassing the $519.3 million global total of the first Ant-Man.

Crazy Rich Asians brought in an estimated $6 million overseas this weekend in 18 markets, which notably included a $1.8 million opening weekend in Singapore, where the film is set. Its international total now stands at $7.1 million.


Monday’s Weekend Actuals (Domestic)

FRI, AUG. 24 – SUN, AUG. 26

WIDE (1000+)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Crazy Rich Asians $24,808,202 -6% 3,526 142 $7,036 $76,617,149 2 Warner Bros.
2 The Meg $12,812,615 -39% 4,031 -87 $3,179 $105,083,261 3 Warner Bros.
3 The Happytime Murders $9,532,425 3,256 $2,928 $9,532,425 1 STX Entertainment
4 Mission: Impossible – Fallout $8,087,385 -25% 3,052 -430 $2,650 $193,988,045 5 Paramount
5 Mile 22 $6,366,042 -54% 3,520 0 $1,809 $25,506,996 2 STX Entertainment
6 Disney’s Christopher Robin $6,261,783 -29% 3,394 -208 $1,845 $77,550,566 4 Disney
7 Alpha $6,002,359 -42% 2,719 0 $2,208 $20,562,933 2 Sony / Columbia
8 BlacKkKlansman $5,098,405 -31% 1,914 126 $2,664 $31,791,945 3 Focus Features
9 A.X.L. $2,798,229 1,710 $1,636 $2,798,229 1 Global Road Entertainment
10 Slender Man $2,790,564 -42% 2,065 -293 $1,351 $25,408,680 3 Sony / Screen Gems
11 Hotel Transylvania 3: Summer Vacation $2,541,668 -33% 1,802 -385 $1,410 $158,659,057 9 Sony / Columbia
12 The Equalizer 2 $2,032,245 -29% 1,914 26 $1,062 $98,052,577 6 Sony / Columbia
13 Mamma Mia! Here We Go Again $2,000,880 -41% 1,557 -713 $1,285 $115,355,990 6 Universal Pictures
14 Ant-Man and the Wasp $1,791,836 -32% 1,178 -342 $1,521 $211,458,535 8 Disney
15 Incredibles 2 $1,642,506 -29% 1,060 -178 $1,550 $597,055,472 11 Disney
16 The Spy Who Dumped Me $1,010,334 -61% 1,295 -1114 $780 $32,288,476 4 Lionsgate

LIMITED (100 — 999)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Papillon $1,090,073 544 $2,004 $1,090,073 1 Bleecker Street
2 Jurassic World: Fallen Kingdom $741,610 -36% 608 -206 $1,220 $413,010,305 10 Universal
3 Beautifully Broken $582,152 651 $894 $582,152 1 ArtAffects Entertainment
4 Teen Titans GO! to the Movies $437,834 -42% 444 -146 $986 $28,176,673 5 Warner Bros.
5 Eighth Grade $418,107 -43% 366 -176 $1,142 $12,458,582 7 A24
6 Puzzle $353,449 66% 265 157 $1,334 $1,190,554 5 Sony Pictures Classics
7 Three Identical Strangers $319,448 -36% 221 -55 $1,445 $11,146,212 9 Neon
8 Skyscraper $230,945 -27% 260 -110 $888 $67,127,565 7 Universal Pictures
9 Ocean’s 8 $130,210 -35% 185 -26 $704 $139,006,637 12 Warner Bros.
10 Won’t You Be My Neighbor? $126,665 -41% 160 -46 $792 $22,325,577 12 Focus Features
11 Death of a Nation $118,735 -62% 180 -174 $660 $5,601,298 4 Quality Flix / Pure Flix
12 Dog Days $93,624 -89% 280 -2107 $334 $6,600,866 3 LD Entertainment / Mirror
13 The First Purge $87,590 -37% 128 -56 $684 $68,896,905 8 Universal Pictures
14 The Darkest Minds $85,690 -66% 172 -276 $498 $12,474,725 4 20th Century Fox
15 Uncle Drew $75,515 -28% 127 -20 $595 $42,307,813 9 Lionsgate / Summit
16 Solo: A Star Wars Story $72,156 -28% 118 -34 $611 $213,593,805 14 Disney
17 Tag (2018) $59,950 -48% 102 -61 $588 $54,430,034 11 Warner Bros.
18 Avengers: Infinity War $55,006 -45% 108 -40 $509 $678,685,686 18 Disney

PLATFORM (1 — 99)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Searching $388,769 9 $43,197 $388,769 1 Sony Pictures
2 Juliet, Naked $240,603 295% 43 39 $5,595 $334,835 2 Roadside Attractions / Lionsgate
3 The Wife $212,748 96% 18 14 $11,819 $375,478 2 Sony Pictures Classics
4 Sorry To Bother You $146,401 -42% 88 -55 $1,664 $16,600,523 8 Annapurna Pictures
5 The Miseducation of Cameron Post $121,422 -14% 85 13 $1,428 $617,160 4 FilmRise
6 Blindspotting $70,442 -35% 38 -9 $1,854 $4,145,731 6 Lionsgate / Summit
7 Sicario: Day of the Soldado $58,856 -34% 66 -19 $892 $49,931,757 9 Sony / Black Label
8 Support the Girls $51,167 33 $1,551 $51,167 1 Magnolia Pictures
9 Blaze $47,578 8% 7 4 $6,797 $100,768 2 IFC Films / Sundance Selects
10 Along With the Gods: The Last 49 Days $46,435 -46% 22 4 $2,111 $1,102,830 4 Well Go USA Entertainment
11 McQueen $45,245 -60% 51 -44 $887 $1,103,988 6 Bleecker Street
12 We The Animals $45,012 -29% 12 9 $3,751 $134,516 2 The Orchard
13 Leave No Trace $43,364 -45% 66 -27 $657 $5,760,842 9 Bleeker Street
14 The Island $42,413 -67% 21 -13 $2,020 $623,957 3 Well Go USA Entertainment
15 RBG $41,404 -22% 46 -6 $900 $13,902,482 17 Magnolia Pictures
16 Deadpool 2 $33,270 -43% 79 -40 $421 $318,398,687 15 Fox
17 Skate Kitchen $30,105 -52% 30 5 $1,004 $164,542 3 Magnolia
18 The Cakemaker $27,163 -30% 26 -5 $1,045 $755,219 9 Strand Releasing
19 Oolong Courtyard: Kung Fu School $19,065 10 $1,907 $19,065 1 China Lion Film
20 Madeline’s Madeline $18,026 9 $2,003 $67,644 3 Oscilloscope Laboratories
21 The Night Is Short, Walk On Girl $14,380 8 $1,798 $350,979 1 GKIDS
22 Yellow Submarine (2018 re-release) $13,781 -50% 14 -5 $984 $928,575 8 Abramorama
23 Hereditary $13,350 -45% 23 -10 $580 $44,060,811 12 A24
24 Andrei Rublev $12,807 2 $6,404 $12,807 1 Janus
25 Whitney $11,069 59% 12 4 $922 $3,010,409 8 Roadside Attractions
26 Crime + Punishment $8,787 3 $2,929 $8,787 1 IFC Films / Hulu
27 John McEnroe: In The Realm Of Perfection $7,878 1 $7,878 $11,733 1 Oscilloscope Laboratories
28 The Third Murder $7,135 238% 6 -2 $1,189 $75,219 6 Film Movement
29 Far From The Tree $6,998 -52% 11 -11 $636 $133,554 6 IFC Films / Sundance Selects
30 Don’t Worry, He Won’t Get Far on Foot $5,789 -70% 19 -14 $305 $1,420,588 7 Amazon Studios
31 American Animals $4,743 -32% 5 0 $949 $2,853,741 13 The Orchard
32 Hearts Beat Loud $4,553 -2% 7 -5 $650 $2,384,686 12 Gunpowder & Sky
33 Hot To Trot $3,133 1 $3,133 $3,133 1 First Run Features
34 The King $2,980 8 $373 $253,038 10 Oscilloscope Laboratories
35 An L.A. Minute $2,791 3 $930 $2,791 1 Strand Releasing
36 Ryuichi Sakamoto: Coda $2,744 -19% 4 0 $686 $109,847 8 Cartilage Films
37 Wanda $2,577 37% 3 1 $859 $47,699 6 Janus Films
38 The Rider $2,498 -14% 2 -4 $1,249 $2,381,014 20 Sony Pictures Classics
39 Buybust $2,454 -90% 5 -13 $491 $175,860 3 Well Go USA Entertainment
40 Winning Formula $2,406 -11% 3 0 $802 $20,410 5 Indican Pictures
41 Running for Grace $2,279 -84% 5 -8 $456 $87,333 6 Blue Fox Entertainment
42 Custody $2,174 -27% 5 2 $435 $79,528 9 Kino Lorber
43 Nico, 1988 $2,020 -70% 5 -4 $404 $51,517 4 Magnolia Pictures
44 The Great Silence $1,784 2 $892 $53,074 22 Film Movement
45 Under the Tree $1,459 -52% 3 -1 $486 $66,362 8 Magnolia Pictures
46 Generation Wealth $1,330 -67% 4 -10 $333 $234,339 6 Amazon Studios / Magnolia Pictures
47 Never Goin’ Back $912 -91% 8 -19 $114 $61,127 4 A24
48 Good Manners (As Boas Maneiras) $848 -66% 2 -2 $424 $18,723 5 Distrib Films Us
49 Grace Jones: Bloodlight and Bami $714 1 $714 $375,208 20 Kino Lorber
50 93Queen $651 -83% 2 0 $326 $54,662 5 Abramorama
51 Jet Trash $464 69% 1 0 $464 $24,245 18 Indican Pictures
52 Love, Cecil $426 29% 1 0 $426 $97,640 9 Zeitgeist Films
53 En el Séptimo Día $371 -12% 3 0 $124 $73,487 12 Cinema Guild
54 Boundaries $264 -92% 2 -5 $132 $698,355 10 Sony Pictures Classics
55 Poor Boy $198 -80% 1 -1 $198 $28,291 7 Indican Pictures
56 The Atomic Cafe $89 -89% 1 -1 $89 $16,190 4 Kino Lorber

Sunday’s Studio Weekend Estimates (Domestic)

FRI, AUG. 24 – SUN, AUG. 26

WIDE (1000+)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Crazy Rich Asians $25,010,000 -6% 3,526 142 $7,093 $76,818,947 2 Warner Bros.
2 The Meg $13,030,000 -38% 4,031 -87 $3,232 $105,300,646 3 Warner Bros.
3 The Happytime Murders $10,020,000 3,256 $3,077 $10,020,000 1 STX Entertainment
4 Mission: Impossible – Fallout $8,000,000 -26% 3,052 -430 $2,621 $193,900,660 5 Paramount
5 Disney’s Christopher Robin $6,340,000 -28% 3,394 -208 $1,868 $77,628,783 4 Disney
6 Mile 22 $6,030,000 -56% 3,520 0 $1,713 $25,170,954 2 STX Entertainment
7 Alpha $5,600,000 -46% 2,719 0 $2,060 $20,160,574 2 Sony / Columbia
8 BlacKkKlansman $5,345,000 -28% 1,914 126 $2,793 $32,038,540 3 Focus Features
9 A.X.L. $2,939,356 1,710 $1,719 $2,939,356 1 Global Road Entertainment
10 Slender Man $2,785,000 -42% 2,065 -293 $1,349 $25,403,116 3 Sony / Screen Gems
11 Hotel Transylvania 3: Summer Vacation $2,500,000 -34% 1,802 -385 $1,387 $158,617,389 9 Sony / Columbia
12 The Equalizer 2 $2,005,000 -30% 1,914 26 $1,048 $98,025,332 6 Sony / Columbia
13 Mamma Mia! Here We Go Again $1,912,000 -44% 1,557 -713 $1,228 $115,267,110 6 Universal Pictures
14 Ant-Man and the Wasp $1,804,000 -32% 1,178 -342 $1,531 $211,470,699 8 Disney
15 Incredibles 2 $1,654,000 -28% 1,060 -178 $1,560 $597,066,966 11 Disney
16 The Spy Who Dumped Me $1,060,000 -60% 1,295 -1114 $819 $32,338,142 4 Lionsgate

LIMITED (100 — 999)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Papillon $1,150,750 544 $2,115 $1,150,750 1 Bleecker Street
2 Jurassic World: Fallen Kingdom $757,000 -35% 608 -206 $1,245 $413,025,695 10 Universal
3 Beautifully Broken $453,605 651 $697 $453,605 1 ArtAffects Entertainment
4 Eighth Grade $440,000 -40% 366 -176 $1,202 $12,480,475 7 A24
5 Puzzle $372,433 75% 265 157 $1,405 $1,209,538 5 Sony Pictures Classics
6 Three Identical Strangers $310,172 -38% 221 -55 $1,403 $11,136,936 9 Neon
7 Won’t You Be My Neighbor? $120,000 -44% 160 -46 $750 $22,318,912 12 Focus Features
8 Death of a Nation $115,000 -63% 180 -174 $639 $5,597,563 4 Quality Flix / Pure Flix
9 Uncle Drew $80,000 -24% 127 -20 $630 $42,312,298 9 Lionsgate / Summit
10 Solo: A Star Wars Story $67,000 -33% 118 -34 $568 $213,588,649 14 Disney
11 Avengers: Infinity War $51,000 -49% 108 -40 $472 $678,681,680 18 Disney

PLATFORM (1 — 99)

# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.
1 Searching $360,000 9 $40,000 $360,000 1 Sony Pictures
2 The Wife $217,382 101% 18 14 $12,077 $380,112 2 Sony Pictures Classics
3 Sorry To Bother You $151,500 -40% 88 -55 $1,722 $16,605,622 8 Annapurna Pictures
4 The Miseducation of Cameron Post $120,000 -15% 85 13 $1,412 $616,730 4 FilmRise
5 Blindspotting $70,000 -36% 38 -9 $1,842 $4,145,289 6 Lionsgate / Summit
6 Blaze $51,286 16% 7 4 $7,327 $104,476 2 IFC Films / Sundance Selects
7 McQueen $49,235 -57% 51 -44 $965 $1,107,978 6 Bleecker Street
8 We The Animals $48,728 -23% 12 9 $4,061 $138,232 2 The Orchard
9 The Bookshop $48,000 4 $12,000 $48,000 1 Greenwich Entertainment
10 Leave No Trace $45,134 -43% 66 -27 $684 $5,762,612 9 Bleeker Street
11 Scotty and the Secret History of Hollywood $37,964 -12% 34 7 $1,117 $338,254 5 Greenwich Entertainment
12 Madeline’s Madeline $18,922 9 $2,102 $68,540 3 Oscilloscope Laboratories
13 Memoir of War $17,743 52% 11 9 $1,613 $35,682 2 Music Box Films
14 Oolong Courtyard: Kung Fu School $15,000 10 $1,500 $15,000 1 China Lion Film
15 Andrei Rublev $12,979 2 $6,490 $12,979 1 Janus
16 The Captain $11,800 -28% 8 -2 $1,475 $83,235 5 Music Box Films
17 Crime + Punishment $8,873 3 $2,958 $8,873 1 IFC Films / Hulu
18 John McEnroe: In The Realm Of Perfection $8,060 1 $8,060 $11,915 1 Oscilloscope Laboratories
19 American Animals $4,809 -31% 5 0 $962 $2,853,807 13 The Orchard
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