Seoul and Los Angeles – December 08, 2016 – CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects has strengthened its hold on the Asian market by signing a new partnership with SM Cinema in the Philippines and signing a roll-out agreement with PVR Ltd (PVR Cinemas) in India. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December 6th through 8th.
4DX has formed a new partnership with SM Cinema, Philippine’s largest chain of cinemas in the country. The exhibitor holds a market share of 50%, operating 320 screens at 59 sites nationwide. In partnership with 4DX, SM Cinema will launch 14 4DX auditoriums, seven of which are expected to open by the end of 2019.
“Garnering more than 50% of the Philippines’ total cinema market share, SM commits to provide endless means for Filipinos to celebrate life.” says Edgar Tejerero, President of SM Lifestyle Entertainment Inc., “Now, we proudly welcome 4DX, the global sensation for a revolutionary cinematic experience, as part of SM Cinema’s wide chain of exceptional and innovative movie preferences.”
In addition to the new partnership, 4DX will expand its footprint in India, signing a roll-out agreement with India’s largest multiplex chain PVR Ltd, which opened India’s first multiplex in 1997 and currently operates over 557 screens at 121 properties across 48 cities in India. The extended partnership between PVR and 4DX comes on the heels of a remarkable performance by the first 4DX site, which launched in New Delhi in March 2016. Through this roll-out agreement, PVR cinemas will retain its position as the largest provider of 4DX in India with 11 theatres. The new roll-out includes the installation of 4DX in PVR Cinemas’ highest grossing theaters in prime PVR locations in Bangalore and Mumbai.
“4DX offers an experience that is not only impossible to replicate at home, but also enhances the overall viewing experience. With more global exposure, the expectations of audiences are increasing as they look for added experiences that supplement the on-screen viewing. PVR, being an innovator in the cinema exhibition space in India, aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology.” said, Ajay Bijli, chairman and managing director of PVR Ltd.
“We are excited to announce that we start our business with these significant partners in each country. Asia is the biggest market for 4DX, where it is available at 201 auditoriums in 11 countries. With this new partnership and roll-out plan, we will strengthen our standing in Asian market, the Philippines and India.” said Byung Hwan Choi, CEO of CJ 4DPLEX.
4DX is the fastest-growing premium cinema format, dominating the worldwide 4D cinema market. 4DX is operating over 40,000 available seats at more than 314 theatres in 42 countries.