Event Cinema Association to Restructure Management

Courtesy the Event Cinema Association

On the year of its 10th anniversary, the Event Cinema Association (ECA) is seeking to streamline operations. The ECA has announced that Managing Director Grainne Clarke will be stepping down from her current role and has been appointed as non-executive Director of the association going forward.

“Grainne has been instrumental in both the transformation and growth of the Event Cinema Association these past four years” says Board of Director representative Janelle Mason. “Under her management, the ECA has significantly increased its member pool as well as expanding into new markets in and outside of Europe. Even more so, her efforts secured funding from the Arts Council for the ECA at a time of great need.”

Regarding her continued involvement, Grainne Clarke said, “As the industry still navigates the road to recovery, we have all faced challenges that have forced us to pivot and be more agile in how we operate. This decision is a further response to those challenges, with the planned restructure ensuring that the ECA can continue to deliver its core objectives. I am still very much committed to supporting and growing this important area of our industry. When I took on the role nearly four years ago, one of my ambitions was to make event cinema a more integral part of wider industry conversations and ensure the role it plays in audience development was better recognised. When I look back at where the Association was when I started, I am so proud of everything that has been achieved, something only made possible by the support and collective vision of the ECA Board of Directors. Together, we remain committed to ensuring that event cinema continues to have a voice and that its importance to the continued recovery of our sector is championed.”

“The ECA is particularly indebted to Grainne, not only for all that she has done to help the Association emerge successfully from the pandemic, but also for becoming a lifeline at a time when content was scarce.” added Board Director Simon Tandy. “Event cinema’s growth in 2020 and 2021 speaks to how important diversity of content is in attracting audiences to cinemas. In the UK alone, event cinema content averagely represents 16% of all cinema content. The value the ECA provides its members will continue to be critical as the industry continues to diversify its content and attract new audiences to cinemas. We have great confidence in the ECA’s ability to continue to guide this sector forward.”

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