Fandango’s official press release:
LOS ANGELES – May 26, 2016 – “X-Men: Apocalypse” and Disney’s “Alice Through the Looking Glass” are exerting a strong pull on fans and ruling at the top of Fandango’s Fanticipation movie buzz indicator with 92 and 87 out of 100 points, respectively.
“X-Men: Apocalypse” is pacing similarly to “X-Men: Days of Future Past,” while “Alice Through the Looking Glass” is pacing similarly to Disney’s live-action fairy tale “Maleficent” at the same point in the Fandango sales cycle.
“Two fantastic adventures, ’X-Men: Apocalypse’ and ‘Alice Through the Looking Glass,’ are set to conquer the holiday weekend box office by delivering something for everyone,” says Fandango Managing Editor Erik Davis. “Both films offer visually stunning and effects-laden thrills during a long holiday weekend when families are looking to escape to the movies.”
To celebrate the release of “X-Men: Apocalypse,” Fandango is unveiling its epic action-packed mashup, “The Ultimate ‘X-Men’ Franchise Trailer,” featuring highlights from the entire series here.
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the nation’s leading digital destination for moviegoers and fans with more than 49 million unique visitors per month.*
*According to comScore.