Cinderella took in $4.47 million on Thursday to easily lead the daily box office for a seventh consecutive day. Disney’s well-received fairy tale adaptation was down a slim 2 percent from Wednesday’s performance. That represented a very solid daily hold, especially given that the film lost most of its IMAX screens to Lionsgate’s Insurgent on Thursday night. Cinderella led the weekly box office with a strong seven-day start of $87.55 million. That was on the very high end of the film’s lofty pre-release expectations, and was only 7 percent below the $93.85 million seven-day take of last year’s Maleficent (which, unlike Cinderella, had the added advantage of higher priced 3D admissions).
Warner’s Run All Night rounded out its first week of release with a second place take of $0.752 million. The Liam Neeson led action thriller was down 9 percent from Wednesday. In addition to the new competition from Insurgent, holdovers aimed at adult moviegoers in general also took a hit from the NCAA Men’s Basketball Tournament. Run All Night placed in a distant second for the week with a seven-day start of $14.61 million. That was below expectations and was 12 percent softer than the $16.64 million seven-day take of last year’s A Walk Among the Tombstones.
The Second Best Exotic Marigold Hotel was up one spot from Wednesday to move into third on Thursday with $0.644 million. The ensemble comedy sequel from Fox Searchlight was down just 1 percent from Wednesday and down a healthy 24 percent from last Thursday. The Second Best Exotic Marigold Hotel finished in fourth for the week with $8.31 million. That represented a 33 percent decline from the film’s opening week performance and brings the film’s two-week total to $20.68 million.
Fox’s Kingsman: The Secret Service was down one spot from Wednesday to land in fourth place with $0.606 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth fell 7 percent from Wednesday and only 17 percent from last Thursday. Kingsman: The Secret Service placed in third this week with $8.79 million. The film was down 23 percent from the previous frame and has grossed a stronger than expected $109.97 million in five weeks.
Sony’s CHAPPiE held steady in fifth place with $0.503 million. The Neill Blomkamp directed sci-fi film was down 12 percent from Wednesday and down 38 percent from last Thursday. CHAPPiE placed in fifth for the week with $8.04 million. That represented a sharp 54 percent decline from the film’s opening week performance and brings the film’s two-week total to a very underwhelming $25.65 million.