POSitive Cinema starts in Latin America


POSitive Cinema, complex cinema software well known in Europe, starts its business presence in Latin America. LSI Software, owner of POSitive Cinema, signed an partnership contract with Cinestar Software, one of key cinema software suppliers at that continent.

“We started talks with Cinestar Software only three months ago, but it took us really short time to settle common business plans,” says Grzegorz Siewiera, POSitive Cinema Brand Director. “Cinestar has impressive experience in Latin America cinema software market and wide contact network – that’s why we have chosen them as our partners for that region.”

“POSitive Cinema is an innovative rich software, which we will be happy to recommend to our clients,” says Javier Lopez, Cinestar Software General Director. “It is written in the most modern technologies, complex but easily adaptive to different clients’ needs and with a number of significant innovations, like for example bidirectional TMS Automation. I am sure that our cooperation will go smoothly.”

Works on customization of POSitive Cinema to national fiscal and law requirements of all Latin America countries has already started. LSI Software will continuously develop the software to satisfy new clients’ needs, while Cinestar Software will be in charge of implementation and service by Spanish or Portuguese speaking, experienced cinema engineers. First talks with potential clients are already in progress.

Both companies plan extending their cooperation on cinema hardware elements manufactured by LSI Software. Those will be presented at two most important cinema exhibitions in Latin America – ExpoCine in Brasil and Vista in Argentina – where Cinestar Software and LSI Software will exhibit together. And in March, LSI Software and Cinestar Software invite to POSitive Cinema stand 2207A at CinemaCon.

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