Social Pulse: ‘Rambo’ Takes Over Facebook

Social Media Snapshot – Monday May 27 to Sunday, June 2

It was a largely quiet week across social media outside of the usual noise from Spider-Man: Far From Home and Star Wars: The Rise Of Skywalker. Rambo did have a great trailer debit on Facebook but outside of that lagged thanks to its smaller footprint on Twitter and Facebook. It was also very reassuring to see The Lion King doing so well on Twitter and Facebook, outperforming Aladdin the same distance from its release by over 50%. In this latest edition of our Social Pulse coverage, we take a look at the week’s top headlines in social media tracking.

Facebook

In an interesting case study of social media marketing Rambo dominated the Facebook charts after not making a dent on Twitter (or Instagram for that matter). The reason for the discrepancy is simple, Rambo has a massive Facebook following  with close to 20 million likes of its official page, whereas its Twitter property has barely 5,000, and Instagram has just over 75,000. As the numbers demonstrate its first trailer was very well received on the service with over 325,000 post shares and 435,000 new likes on the week. The franchise and indeed Sylvester Stallone clearly still has some life in it. The Lion King also had a strong showing on Facebook with another second place finish across most major categories despite just two posts, both of which were in the top 3 of all Facebook posts for tracked films.

Top 3 Posts: Click on a Film’s Title to See Full Post

Instagram

Star Wars: The Rise Of Skywalker might as well be penciled into the top spot for each week unless an earth shaking trailer or news drops for another film as its massive fanbase of 10 million people simply steamroll the competition on most weeks. It also had the number one individual post on the week to no one’s surprise. Spider-Man: Far From Home did steal some of its thunder on the week though as it nabbed the second and third best single posts on the week as well as the #2 spot in terms of post interactions.

Top 3 Posts: Click on a Film’s Title to See Full Post

Twitter

Spider-Man: Far From Home made it four in a row this past week atop the new page likes table with just under 10,000 new likes. With no new explosive trailers on the week the top post was a birthday greeting from Spidey’s official page to Tom Holland. The Lion King made a big splash for the first time in over a month with a couple simple posts highlighting its impending release. This was a welcomed sign for the film as it did not have a single post last week across the major social media platforms. While Men In Black International didn’t make the top 5 list for new page likes it did have the third largest single post of the week, post like tally (89,732) and post retweet total (13,423).

Top 3 Posts: Click on a Film’s Title to See Full Post