The United Drive-In Theatre Owners Association (UDITOA) is partnering with Mobile Moviegoing to roll out a new website, driveinsnearme.com, aimed to rekindle public interest in drive-in theatres as a vital community social experience. This initiative marks the beginning of a series of creative projects designed to celebrate and expand the drive-in moviegoing experience.
The next step in the partnership will be the release of a mobile app that encourages customer and community engagement through cross-promotional marketing campaigns. The partnership also explores the potential for drive-in film festivals and collaborations with various local businesses, including auto dealerships, radio stations, and restaurants, to broaden the audience for drive-in theatres.
This collaboration between Mobile Moviegoing and UDITOA is poised to offer drive-in operators a range of options to enhance visibility and profitability, ensuring that the drive-in movie experience remains a cherished tradition for families and friends seeking fun and nostalgia under the stars.
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