Saturday Update: Universal reports this morning that Fifty Shades Freed opened to $18.5 million domestically on Friday, including Thursday night’s $5.6 million haul. That comes in an expected 14 percent behind the $21.45 million opening day of Fifty Shades Darker on this same weekend last year, setting the trilogy finale’s weekend up for a strong first place showing with an estimated $39 million in North America.
Universal also reports that the Fifty Shades franchise officially crossed the $1 billion global mark on Friday thanks to Freed‘s strong worldwide debut. The third film in the series has earned $50.7 million internationally through Friday, with the studio projecting an overall $100 million overseas weekend.
Also coming in strong on Friday was the first day of Peter Rabbit. The live action family film brought in $5.725 million, comping well with the first day of 2015’s first Paddington film ($4.65 million). Boasting an all-star cast and minimal competition for families with young kids in the weeks ahead, Peter Rabbit is poised to enjoy a leggy run at the box office following what is projected to be a $22 million North American opening weekend.
The 15:17 to Paris debuted with $3.73 million on Friday, a modest start compared to director Clint Eastwood’s American Sniper but still generally in line with pre-release expectations. Since the film lacked any Thursday night shows, straight-line comparisons are few at this point, but an early base line could be United 93 as it opened to a $3.7 million first day back in April 2006. Weekend projections for Paris currently stand around $12.9 million.
Meanwhile, Jumanji: Welcome to the Jungle and The Greatest Showman continued to hold up extraordinarily well despite facing new competition this weekend. The former of the two added $2.205 million on Friday (down just 23 percent from last week) for an updated domestic cume of $358 million as it looks toward another $10 million weekend. The latter — Showman — posted $1.6 million in fifth place (off just 30 percent despite facing the Fifty Shades fan rush), giving it an impressive $141.7 million and a likely weekend around $6.2 million based on Fox’s own projections.
Early weekend estimates are below, to be followed by updated studio estimates on Sunday.
|1||Fifty Shades Freed||$39,000,000||—||3,768||—||$10,350||$39,000,000||1||Universal|
|2||Peter Rabbit||$22,000,000||—||3,725||—||$5,906||$22,000,000||1||Sony / Columbia|
|3||The 15:17 to Paris||$12,900,000||—||3,042||—||$4,241||$12,900,000||1||Warner Bros.|
|4||Jumanji: Welcome To The Jungle||$10,000,000||-9%||3,136||-216||$3,189||$365,831,871||8||Sony / Columbia|
|5||The Greatest Showman||$6,200,000||-19%||2,373||-215||$2,613||$146,335,870||8||Fox|
|6||Maze Runner: The Death Cure||$5,500,000||-47%||2,923||-870||$1,882||$48,518,129||3||Fox|
|7||Winchester||$4,500,000||-52%||2,480||0||$1,815||$16,627,358||2||Lionsgate / CBS Films|
|8||The Post||$3,300,000||-37%||1,865||-597||$1,769||$72,636,520||8||20th Century Fox|
|9||Den of Thieves||$2,900,000||-36%||1,468||-644||$1,975||$40,971,323||4||STX Entertainment|
|10||The Shape of Water||$2,800,000||-37%||1,780||-561||$1,573||$49,565,691||11||Fox Searchlight|
|11||Hostiles||$2,700,000||-47%||2,214||-720||$1,220||$25,897,468||8||Entertainment Studios Motion Pictures|
|12||12 Strong||$2,600,000||-45%||1,901||-1017||$1,368||$41,870,179||4||Warner Bros.|
|13||Three Billboards Outside Ebbing, Missouri||$2,000,000||-34%||1,273||-453||$1,571||$45,144,806||18||Fox Searchlight|
|14||Darkest Hour||$1,500,000||-37%||1,045||-441||$1,435||$51,380,092||12||Focus Features|
|15||Paddington 2||$1,100,000||-66%||1,429||-959||$770||$38,332,364||5||Warner Bros.|
|1||Star Wars: The Last Jedi||$1,300,000||-44%||830||-637||$1,566||$616,736,279||9||Disney|
|2||La Boda de Valentina||$1,000,000||—||331||—||$3,021||$1,000,000||1||Lionsgate / Pantelion|
|8||Daddy’s Home 2||$70,000||-28%||112||-13||$625||$103,981,869||14||Paramount|
Friday Report: Fifty Shades Freed took in $5.6 million from last night’s opening shows, which began at 7pm in 3,150 locations, according to Universal. That’s only 2 percent below the $5.72 million earned by last year’s Fifty Shades Darker on the same pre-Valentine’s weekend. That film ended up taking in $21.45 million for Thursday night + Friday combined as part of an overall $46.6 million opening weekend.
While it stands to reason this third and final film in the trilogy could end up slightly more front-loaded — especially with many fans holding off viewing plans until Valentine’s Day on Wednesday — this start bodes well for the film to meet our pre-release expectations of a debut weekend close to $40 million or slightly above.
Meanwhile, no early opening shows were held for Warner Bros.’ The 15:17 to Paris or Sony’s Peter Rabbit. Targeting three very different audiences, it’s widely expected all three new releases will come in atop the weekend box office.
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