Cinema and entertainment destination Cinergy Entertainment Group today announced the grand opening of Cinergy Midland Tall City on December 18, marking the arrival of a next-generation, 100,000-square-foot entertainment complex unlike anything in the Midland–Odessa region, or anywhere in West-Central Texas. Launching the same weekend as the new Avatar: Fire and Ash film, Cinergy Midland Tall City will showcase 4K laser projection, Dolby Atmos sounds systems, and luxury premier auditoriums, setting a new benchmark for moviegoing in the region.
The new destination blends dine-in theaters, a state-of-the-art sports bar anchored by a 70’ x 10’ ultra-bright projection wall, 80+ arcade games, boutique bowling, and story-driven escape rooms, creating an all-in-one entertainment playground designed for movie lovers, sports fans, families, and thrill-seekers.
The property also lays the groundwork for the next major attraction in Cinergy’s portfolio: Cinergy Speedway Extreme Karting, a multi-level indoor karting experience slated to open in Spring 2026, bringing high-speed electric racing and elevated spectator platforms to West Texas.
“Midland Tall City isn’t just opening, it’s launching,” said Jeff Benson, Co-Founder & CEO of Cinergy. “We designed this location to deliver the kind of cinematic power, immersive sound, and larger-than-life attractions that you’d normally have to travel hours to find. Opening on the same day as Avatar: Fire and Ash is perfect timing, as it’s a showcase weekend for what our premium experience can really do.”
Traci Hanlon, the newly appointed Chief Marking Officer at Cinergy added, “This is entertainment on a different level. We pushed every element—the screens, the sound, the food, the attractions—to create an environment that feels alive and high-impact. Midland Tall City brings a new kind of energy to Midland, and we can’t wait to open the doors.”
Cinergy Midland Tall City Highlights
- Six luxury auditoriums featuring laser projection and 7.1 surround sound, including two premium large format screens powered by cutting-edge RGB laser technology and Dolby Atmos audio
- Guests can go head-to-head in 11 boutique bowling lanes, with four lanes available as VIP suites for private events. Flexible event rooms include retractable doors that open to the lanes and game floor.
- Four fully immersive escape room adventures await on the second floor, each designed to challenge players with puzzles, codes, and immersive storytelling.
- With over 80 state-of-the-art arcade games, guests can test their skills, win prizes, and enjoy hours of fun for all ages.
- A showstopping indoor track experience with high-speed electric karts, two tracks, and a spectator-friendly viewing platform—Cinergy’s first-ever multi-level extreme speedway.
- A full-service sports bar featuring a massive 70-foot-wide screen and multiple seating options, alongside a self-serve concessions area with self-serve Coke and ICEE machines. The food menu will include American classics and fresh, made-to-order fare.
- Cinergy Midland Tall City will also be a hub for corporate events, birthdays, and group celebrations with multiple private event rooms capable of customizable event programming, modern AV for presentations, and full-service catering.
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