Digital cinema solutions provider Unique X has announced a long-term agreement with Cinépolis, the world’s third-largest cinema exhibitor. The partnership will see Cinépolis deploy the comprehensive suite of Unique X’s software across its global circuit of over 6,837 screens in 18 countries, migrating from its existing vendor.
Building on an existing partnership for content services, which includes Unique X’s DCP delivery service MovieTransit and live streaming platform RosettaLive, Cinépolis will adopt Unique X’s RosettaBridge TMS, RosettaNet CMS, Smart Trailering, and Basekey solutions to automate and streamline its worldwide cinema operations. The migration represents a major technological step forward for Cinépolis, consolidating its operations under a single, unified software platform, while further strengthening Unique X as the world’s leading TMS vendor with over 45,000 screens worldwide.
In addition to the theatrical operational software deployment, Cinépolis will also be deploying Unique X’s market-leading cinema advertising platform, Advertising Accord, across Mexico, India, and the Middle East. This will enable Cinépolis to further optimise and automate its advertising sales and delivery, unlocking new revenue streams and leveraging the power of Unique X’s extensive cinema advertising technology.
Phil Morris, Chief Commercial Officer of Unique X, commented: “We are thrilled to extend our partnership with such a respected, global circuit like Cinépolis. This agreement is a testament to the strength and breadth of our product portfolio, offering a complete, end-to-end solution for modern cinema exhibition. By choosing to migrate to Unique X’s integrated platform, Cinépolis is not only future-proofing its operations but also unlocking new opportunities for growth and efficiency. We look forward to a long and successful partnership, supporting their continued success across their impressive global circuit.”
Gabriel Morales Becker, Global IT Director of Cinépolis, added: “At Cinépolis, we are constantly seeking innovative ways to enhance our operational excellence and deliver the best possible experience for our customers. The decision to partner with Unique X and migrate to their comprehensive suite of solutions was a strategic one. Their integrated platform provides us with the automation, control, and efficiency we need to manage our global circuit effectively. This move to a more unified and powerful ecosystem will be transformative for our operations, and we are excited about the new capabilities this partnership will bring to our theatres worldwide.”
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