Regal Cineworld Group has announced that it is launching a first-of-its-kind ChatGPT app for moviegoing in the U.S. market. Regal’s millions of moviegoers will be able to harness the power of ChatGPT to get personalized, actionable movie recommendations, answers, and more. The Regal app was developed by The Boxoffice Company, the theatrical e-commerce, showtimes, and data services firm, to drive moviegoer attendance, help moviegoers enjoy a seamless interest-to-purchase experience, and enhance the ticket-buying process through AI-driven solutions. Variety reported the announcement earlier today.
The app allows a moviegoer to search in ChatGPT and ask questions like “@Regal, what’s playing this weekend?” or “@Regal, what are the showtimes for The Super Mario Galaxy Movie today?” The moviegoer will then be presented with movie info (poster, ratings, running time, premium formats, etc.) plus showtimes. Clicking on showtimes redirects the user to the Regal website to complete their purchase. The new setup aims to make selecting showtimes, seats, and tickets more efficient at Regal’s 5,386 screens nationwide.
“Regal is excited to partner with The Boxoffice Company to introduce the first movie ticketing app on ChatGPT, the world’s most popular and widely used AI chatbot, to improve the moviegoer journey,” said Kelly Dowdy, the chief digital and technology officer at Regal Cineworld. “Modern moviegoers are typically early adopters of novel technology, so we are consistently innovating and enhancing our digital services, theaters, premium formats, and moviegoer conveniences to create extraordinary experiences for our guests on every visit.”
“Regal’s new first-of-its-kind ChatGPT moviegoing app builds on our decades of movie and showtime expertise and is destined to enhance the customer experience,” said The Boxoffice Company President & CEO Stan Ruszkowski. “Regal Cineworld has always been an industry leader in innovative technology, and together we’ve built the first experience that allows Regal to turn AI conversations into movie tickets. This new AI step is our most significant move yet in The Boxoffice Company’s decades-long mission of simplifying the customer journey from intent to purchase.”
“By working closely with the visionary team at Regal, we were able to integrate their showtimes directly into the ChatGPT’s app ecosystem and meet moviegoers at the start of their discovery journey, making it easier than ever to buy tickets and speed up the checkout process,” said Marine Suttle, the managing director of The Boxoffice Company. “Our goal is to transform a conversational interface into a conversion commerce tool. This is a logical extension of our ‘Boost’ platform, ensuring that every AI-driven recommendation is backed by real-time, accurate data, making the app a first of its kind.”
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