The International Cinema Technology Association (ICTA) has named Cineplex Germering, operated by KinoGruppeRusch, as the recipient of the 2026 ICTA Presentation Excellence Award. The award recognises outstanding achievement in presentation quality, technological innovation, cinema design and long-term investment in the future of the theatrical experience.
The award will be presented on 7 July 2026, following the ICTA panel at CineHamburg at the Congress Center Hamburg at approximately 4:45 p.m. Alexander Rusch, Managing Director of KinoGruppeRusch, will accept the award on behalf of the company.
A Cinema Experience at the Highest Level
With the comprehensive modernisation of Cineplex Germering, KinoGruppeRusch has created a new benchmark for contemporary cinema exhibition. At the heart of the project is the newly opened ULTIMATE. Studio x ICE THEATERS, combining state-of-the-art projection technology, immersive Dolby Atmos sound, motion seating and the multi-dimensional ICE THEATERS concept with dynamic lighting, side projections and additional sensory effects to deliver an exceptional cinema experience.
In recent months, the cinema has also undergone a significant architectural transformation. Its redesigned lobby creates an open, premium environment and underlines KinoGruppeRusch’s vision of cinema as a complete leisure experience.
Continuous Investment in Innovation and Sustainability
The jury also recognised KinoGruppeRusch’s long-term commitment to investment and innovation. For more than three decades, the family-owned company has continuously developed its network of now ten locations, consistently investing in cutting-edge presentation technology, premium formats and new guest experiences.
Mark Mayfield, ICTA Chairman, on behalf of the association:
“KinoGruppeRusch has for many years been one of Germany’s most innovative cinema operators. With the new ULTIMATE. Studio x ICE THEATERS at Cineplex Germering, the company impressively demonstrates how technological excellence, outstanding design and entrepreneurial courage can come together to produce an outstanding moviegoing experience.”
Alexander Rusch, Managing Director of KinoGruppeRusch
“This award means a great deal to us and fills us with enormous gratitude. Above all, it is a recognition of our outstanding team, who work with passion every day to create special cinema experiences for our guests. We are convinced that the future of cinema lies in the combination of innovative technology, exceptional experiences and sustainable investment. The ICTA Presentation Excellence Award is therefore both an incentive and a commitment for us to continue pursuing this path with passion and a spirit of innovation.”
Christine Berg, CEO of HDF Kino e.V.
“That technical excellence is both possible and essential outside major metropolitan areas—and that it can translate into genuine audience success—is demonstrated by the innovative Cineplex Germering. This is a thoroughly deserved recognition for KinoGruppeRusch, to whom I extend my warmest congratulations. I am delighted that this year’s award presentation will take place at CineHamburg, our new industry event organised together with the AllScreens Association of Film Distributors.”
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