LEAWOOD, Kan.–(BUSINESS WIRE)– AMC Theatres® (NYSE:AMC) today announced that it now has more than 8 million AMC Stubs member households, adding more than 1 million members over a period of less than 2 months. AMC announced on April 13, 2017, that the Company had reached 7 million AMC Stubs members. With more than 8 million AMC Stubs member households, the Company has more than tripled its AMC Stubs membership year-over-year since the start of last summer.
“The continued brisk growth of the AMC Stubs program membership base during the past year has been remarkable and a testament to the successful relaunch in the summer of 2016,” said Adam Aron, CEO and President of AMC. “This year-over-year growth of our AMC Stubs database continues to provide significant benefit to our entire marketing strategy as we’re able to reach more movie-goers with greater efficiency and precision.”
In addition to tripling membership year over year, the Company has seen significant growth since the fall of 2016, following the completion of the program’s relaunch, with key dates including:
- Sept. 20, 2016: AMC announces 4 million AMC Stubs member households
- Dec. 20, 2016: AMC announces 5 million AMC Stubs member households
- Feb. 13, 2017: AMC announces 6 million AMC Stubs member households
- April 13, 2017: AMC announces 7 million AMC Stubs member households
For information about AMC Stubs and to sign up, guests can inquire at their local AMC theatre or at amctheatres.com/amcstubs.