Loyalty Programs

Cinemark is expanding benefits for its most loyal customers with Movie Club Platinum, a new premium tier of the exhibitor’s in-theater membership program, Cinemark Movie Club. The news was announced today. Movie Club Platinum will offer all customers who visit...

New and qualified members of Megaplex Theatres’ loyalty program, MyMegaRewards, will be receiving two free movie tickets to use during the month of August, the company announced Thursday (July 30). “We want to thank our loyal guests and make it...

Marcus Theatres announced today that membership in its Magical Movie RewardsSM (MMR) Program has reached the 4 million member milestone. “We added over 750,000 new members to our loyalty program last year, as more and more of our customers see...

PRESS RELEASE More than 50 million U.S. moviegoers are enjoying the AMC experience through AMC Stubs and its popular benefits The massive movie-going database allows AMC to better personalize its marketing efforts with impactful and relevant messaging AMC to send...

PRESS RELEASE PLANO, Texas–(BUSINESS WIRE)–May 15, 2019– Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, announced the official nationwide launch of its upgraded loyalty program: Cinemark Movie Rewards. Applicable to all Cinemark theatres starting today,...

PRESS RELEASE LEAWOOD, Kan.–(BUSINESS WIRE)– AMC Theatres (NYSE:AMC) (“AMC”) today announced that AMC Stubs, the Company’s loyalty program, has continued its brisk growth now totaling more than 19 million member households in the United States. At the U.S. average of...

PRESS RELEASE LEAWOOD, Kan.–(BUSINESS WIRE)– AMC Theatres (NYSE:AMC) (“AMC”) today announced that AMC Stubs, the Company’s loyalty program, has continued its brisk growth now totaling more than 18 million member households in the United States. At the U.S. average of...

PRESS RELEASE NORWOOD, Mass.–(BUSINESS WIRE)–Showcase Cinemas, a world leader in the motion picture exhibition industry, is thrilled to announce the launch of the NEW Starpass loyalty program. FREE to use, Starpass, enables guests to earn a 10 percent reward for...