SANTA MONICA, CA, March 5, 2019 — Atom Tickets, the first-of-its-kind social movie ticketing app, launched a new service aimed at North American film festivals featuring a reserved ticketing experience powered by Atom’s convenient digital ticketing capabilities to reserve seats in advance at designated host venues. The first partner to use the new service is The Dallas International Film Festival (DIFF), running April 11-18. It will simplify the ticketing process for the 100,000 people who are expected to attend DIFF’s screenings, outdoor concerts and festival-related activities.
“Festivals are an important part of the movie ecosystem and they offer audiences the opportunity to see movies where they are best experienced – in the theater. We are proud to be able to include film festivals into our family of exhibition partners and thrilled to debut our new service with the Dallas International Film Festival,” said Steve Joudi, Head of Exhibitor Relations and Operations, Atom Tickets.
“We are always looking for ways to enhance our festival goers’ experience,” said Johnathan Brownlee, CEO & president of Dallas Film and executive director of Dallas International Film Festival. “As we have grown over the years, we have developed a solid foundation for producing exceptional programming and created a signature filmmaker experience. When we asked ourselves, ‘WHAT NEXT?’ we looked at the current market for film and saw tremendous growth in the popularity of reserved seating. No other film festival has given their patrons the opportunity to choose their seats for every screening, and we are pleased to offer this perk to those attending DIFF 2019. We will even be able to section off seats for Star Pass holders. Atom is a cutting-edge partner and we are thrilled to work with them to bring this vision to life.”
Atom Tickets digital ticketing service for festivals can be integrated into any film festival’s existing audience booking platform.
How Atom Tickets & DIFF Experience Works:
Film Festival passholders will be directed to Atom (app or web) to reserve their movie tickets after purchasing a pass on the DIFF website. When they access Atom they’ll be prompted to login and input their passholder number. Once their information is entered, passholders can simply reserve a seat (either in VIP or standard seating area depending on their pass level). At checkout, guests will bypass the required payment option to receive a confirmation QR code to be used at the venue upon arrival.
Festival goers without a pass can purchase individual movie tickets on Atom and pay for the ticket using Atom’s standard checkout process before receiving the confirmation QR code – similar to a regular movie ticket purchase. At the DIFF theater locations, both passholders and non-passholders can skip the box office lines and go directly to the ticket attendants where they scan a QR code on their phone to redeem their order.