Cine Group, a French leader in ticketing services, digital marketing, and trade information for cinemas, and Dutch company Cineville have announced an exclusive agreement to work on the implementation of Cinessentiel, a project for unlimited subscription offers designed with and for French independent cinemas. A major player in five European countries, Cineville has been operating an unlimited subscription program for over sixteen years, recognised for its impact on attendance and the renewal of audiences. As of November 2025, the entire Cineville group represents five countries, 222 partner cinemas, 3.3 million visits over the last 12 months, and 141,000 members.
This expertise will inform the development of Cinessentiel, which will be adapted to meet the demands and specificities of the French market. With this exclusive agreement, Cine Group and Cineville will jointly analyse the market, technical conditions, and the needs of operators to build Cinessentiel hand-in-hand with independent cinemas, with a view to innovation and strengthening attendance.
Julien Marcel, president of Cine Group, said, “The success of the Cineville model in several European countries, particularly with young audiences, opens up tremendous prospects for Cinessentiel. At a time when innovation in the sector is more necessary than ever, Cinessentiel can become a major lever to reinforce the attractiveness of independent French cinemas through offers that encourage audience curiosity and ever-greater diversity in film programming.”
Samir Azrioual, the chief executive officer of Cineville BV, added, “France is the beating heart of European independent cinema, and with Cine Group as a trusted partner alongside Cineville, we see a great opportunity to collectively build a model that supports French cinemas, celebrates diversity and can build on the passion of young film lovers.”
This agreement formalizes a deep and exclusive cooperation between the two companies, based on a shared ambition: to provide French independent cinemas with modern tools to boost attendance and the diversity of both films and audiences.
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