Cinema Hero Solutions and EasyBotChat have announced a strategic partnership at CinemaCon 2026, naming Cinema Hero Solutions as the preferred partner for EasyBotChat. This collaboration marks the first AI partnership of its kind within the cinema industry, bridging the gap between artificial intelligence and boots-on-the-ground operational expertise.
As the cinema landscape evolves, the demand for seamless guest communication and efficient staff management has never been higher. By combining EasyBotChat’s sophisticated AI platform—designed by hospitality pioneers—with Cinema Hero Solutions’ deep-rooted technical knowledge of cinema POS systems and site infrastructure, theater operators can now deploy AI solutions that are fully integrated, operationally sound, and ‘cinema-aware.’ The partnership focuses on scaling service delivery and strengthening digital refreshes for theaters of all sizes.
EasyBotChat was built on a foundation of real-world experience, co-founded by Brian Schultz—pioneer of the dine-in theater concept and founder of LOOK Cinemas—and tech veteran Sean Jackson.
“Movie theater operators deserve a tech partner who speaks their language,” said Matt Kerekes, the chief executive officer and founder of Cinema Hero Solutions. “By partnering with EasyBotChat, we are ensuring that operators aren’t just getting a generic tool, but a specialized solution supported by people who have seen their exact problems before and solved them.”
Vik Joshi, the vice president of operations at Cinema Hero Solutions, noted, “Our focus is always on enhancing all experiences through better technology, both external and internal. This partnership allows us to scale those improvements faster and more reliably than ever before.”
“We designed EasyBotChat to make the lives of operators easier,” said Brian Schultz, the chairman and co-founder of EasyBotChat. “Teaming up with Matt, Vik, and the Cinema Hero team allows us to deliver a high-touch, expert implementation that ensures every theater can leverage AI to improve the guest experience and drive operational efficiency.”
“At EasyBotChat, we’ve always believed that AI is only as powerful as the operational expertise behind it,” added Sean Jackson, the co-founder of EasyBotChat. “By joining forces with Cinema Hero Solutions, we are merging decades of cinema-specific technical and operational knowledge with our advanced AI solutions. This partnership ensures that operators aren’t just getting new tech—they’re getting a smart, reliable system that understands the unique pulse of a movie theater.”
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