(New York, NY – March 27, 2017) The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, and Allure, a Christie Digital Systems USA, Inc. company, are proud to announce the deployment of their fully integrated digital lobby platform at CMX Brickell City Centre in Miami, the first US site for the Cinemex theatre chain. This deployment offers CEN’s cutting-edge technologies that include content management, advertising sales and enhanced software solutions for interactive lobby displays, food & beverage, Digital Box Office and Auditorium signage.
CEN, the world’s first experiential media network in theaters, will manage the installation, creative development, content management, and advertising sales for a broad range of dramatic displays including an LED Super Wall that is 12 feet high and 36 feet wide, driven by Christie’s Spyder X20 platform. Allure, the industry leader in innovative digital solutions for Box Office, Concessions, and Directional Displays, will drive the installation and software platforms for the CMX box-office and food & beverage displays.
“Entering the U.S market has been an important milestone for our brand and Miami’s new Brickell City Centre presented itself as the perfect location to make our debut,” said Carola Fernandez, Marketing Director of CMX. “We’re excited to partner with Allure and CEN to not only continue our initial expansion efforts to nine new locations across the country, but also to further enhance CMX’s VIP cinema experience among movie-goers in the U.S.”
Kevin Romano, EVP Global Media at CEN, said, “We are thrilled with our exclusive agreement to deploy CEN’s interactive lobby advertising network with CMX as they expand their circuit into the top 15 DMA’s in the US, rounding out Christie’s OOH National footprint for our advertising clients and their agencies.” Brickell City Centre’s digital lobby sets the stage for a memorable customer journey with mobile engagements and dynamic video as their customers relax in a club-like atmosphere.”
Craig Chapin, President at Allure, said “This partnership illustrates deployment of CEN’s innovative, immersive and engaging solutions for discerning cinemagoers. Our breathtaking video walls, digital movie posters and digital content provide an ultimate experience while driving customer engagement and loyalty to another level.” He added, “We are also pleased that CMX tapped into our digital solutions in this crucial step towards their international expansion.”
Visitors to the CMX Brickell City Centre in Miami can now experience state-of-the-art Digital Signage solutions from CEN and Allure at CMX.