CJ 4DPLEX announced today that Sony Pictures’ Spider-Man: Brand New Day, directed by Destin Daniel Cretton, has been ‘Shot for ScreenX’ as the company rolls out a brand new initiative for the company’s immersive 270-degree panoramic cinema format.
Sony Pictures’ Spider-Man: Brand New Day marks the first time CJ 4DPLEX collaborated with the filmmakers of a Spider-Man film from on-set production through theatrical exhibition, providing them with a new creative canvas. Designed specifically for ScreenX, the experience is an authentic extension of the filmmakers’ vision that further brings fans into the world of Spider-Man, surrounding audiences in ScreenX auditoriums. Advance tickets for Sony Pictures’ Spider-Man: Brand New Day in ScreenX are now on sale.
“CJ 4DPLEX and their team came to the set of Spider-Man: Brand New Day to shoot footage that you will experience specifically for ScreenX auditoriums,” said Destin Daniel Cretton. “This is something truly unique.”
“Shot for ScreenX represents an exciting evolution for our format,” said Jun Bang, the chief executive officer of CJ 4DPLEX. “By working closely with Sony Pictures and Destin Daniel Cretton, and by utilizing our proprietary ScreenX production tools and presentation technology, we are able to expand the film’s visual canvas while preserving the director’s creative vision. Our goal is to create a more encompassing experience that brings audiences closer to the story, the action, and the world of Spider-Man.”
“Sony Pictures and filmmaker Destin Daniel Cretton have been exceptional partners to CJ 4DPLEX, and Spider-Man represents the kind of event franchise that demonstrates the power of premium theatrical formats,” said Don Savant, CEO & President, Americas, CJ 4DPLEX. “We’re proud to continue our collaboration on Sony Pictures’ Spider-Man: Brand New Day with a ScreenX presentation that celebrates the scale, energy and emotional depth of this beloved character in a way uniquely suited for the theatrical environment.”
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