Comscore has announced a five-year extension of its partnership with Marcus Theatres. The renewed agreement will continue to provide Marcus Theatres with Comscore’s next-generation theater and circuit management solutions—Cinema ACE and Enterprise Web—as part of Comscore’s Hollywood Software Suite of Solutions.
Under the extended agreement, every Marcus Theatres location will continue to utilize Comscore’s Cinema ACE theatre management system. The platform enables Marcus Theatres to connect auditoriums, centralize content management, and automate the transfer of features, trailers, and encryption keys. In addition, the agreement provides for continued use of Comscore’s Enterprise Web circuit management application, which allows Marcus Theatres to streamline operations across the circuit and assist with every show plays out as planned.
“We’re proud to extend our longstanding partnership with Marcus Theatres,” said Kim Lockhart, the vice president of product management at Comscore. “Marcus has consistently demonstrated a commitment to innovation and operational excellence, and this renewal underscores our shared vision to advance theatre technology and deliver exceptional experiences for moviegoers nationwide.”
“Comscore’s Cinema ACE and Enterprise Web platforms have become essential tools in our operations,” said Mark Gramz, the president of Marcus Theatres. “By continuing this partnership, we’re ensuring that our teams have the technology and insights needed to run efficiently, deliver a seamless guest experience, and stay at the forefront of exhibition innovation.”
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