Haptic and immersive technology provider D-BOX Technologies has announced an expansion of its long-standing relationship with Cinemark. The collaboration will see over 70 D-BOX haptic-enabled screens added to as many as 25 Cinemark theaters in the United States in the next eighteen months, predominately in theaters that have yet to experience D-BOX. This expansion represents a significant investment and marks one of the largest multi-site expansions of D-BOX screens in recent years. The expansion will increase Cinemark’s worldwide D-BOX presence to more than 500 auditoriums, further solidifying its position as the exhibitor with the highest D-BOX penetration.
“This continued collaboration with Cinemark highlights a shared commitment to innovation and premium experiences,” said Sébastien Mailhot, President and CEO of D-BOX. “The fact that Cinemark is not only opening new D-BOX locations but also expanding existing ones shows the strength of the format and the growing audience appetite for immersive entertainment.”
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