Cinema advertising solutions provider Unique X has announced the renewal of its long-term partnership with Digital Cinema Media (DCM), the U.K.’s largest cinema advertising company. The new agreement will see the partnership, which first began 19 years ago in 2009, enter its third decade.
As part of this comprehensive agreement, DCM has migrated to Advertising Accord version 3.0, featuring Unique X’s programmatic module. Advertising Accord has the world’s only true programmatic cinema advertising solution, featuring a fully connected end-to-end supply chain from screen to media agency demand platforms through real-time bidding. The agreement also includes the deployment of Unique X’s RosettaBridge TMS for in-cinema advertising automation, Movie Transit for all advertising content delivery and Unique X’s advertising DCP mastering services, providing DCM with a complete turnkey solution for cutting-edge cinema advertising.
The majority of DCM’s screens now connected to Unique X’s RosettaBridge Theatre Management System (TMS), providing fully automated advertising capabilities for cinema operators. This integration delivers Unique X’s market-leading, fully automated cinema advertising operations, enabling DCM to maximise efficiency and drive increased demand for the unrivalled, high-attention environment of the big screen.
Chris Hagan, Founder and Chairman of Unique X, commented: “We are thrilled to extend our partnership with DCM, a collaboration that will soon enter its third decade. Since 2009, we have worked together to build and continuously enhance a comprehensive advertising solution that supports DCM’s success. This has been achieved by providing a complete, turnkey solution—from Advertising Accord to delivery with Movie Transit, including DCP mastering, and to the groundbreaking programmatic capabilities of Advertising Accord 3.0 . DCM is an integral part of Unique X’s worldwide advertising footprint of over 48,000 screens across 31 territories.”
Karen Stacey, Chief Executive Officer of DCM, added: “Our long-standing partnership with Unique X has been instrumental in our mission to connect brands with audiences in the cinema environment. Brand retention and recall is a key challenge for brands in an increasingly fragmented market and the big screen offers a powerful, captive, and unrivalled experience. Adopting Unique X’s fully integrated solution, including the innovative programmatic module, allows us to make cinema advertising more accessible and efficient than ever, ensuring it remains a vital and impactful part of the modern media mix.”
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