Dine-in cinema-brewery Flix Brewhouse is expanding to 15 locations nationwide with the acquisition of four Texas sites formerly operated by Triple Tap Ventures as a franchisee of Alamo Drafthouse.
The new locations in West El Paso (Montecillo Blvd.), East El Paso (Joe Battle Blvd. and Pellicano), Katy
(LaCenterra in Cinco Ranch), and Lubbock (Loop 289 Northwest) will now feature Flix branding, along with the circuit’s menu items and award-winning house-brewed craft beer selections.
The transaction increases Flix Brewhouse’s national footprint from 11 to 15 locations and 129 screens across six states. The new theaters now make El Paso the first city nationwide to host three Flix Brewhouse locations.
“This acquisition is a natural extension of who we are and what we believe in,” said Chance Robertson, Chief Executive Officer of Flix Brewhouse. “Cinema success today means creating better experiences. We’re grateful to the entire Triple Tap team for their work in cultivating these moviegoing communities, and we’re honored to carry that legacy forward.After a brief period for rebranding, the new Flix Brewhouses are slated to open February 23 in time for Scream 7, with pre-sale tickets available starting February 13 on the Flix website. “As the industry continues to evolve, Flix Brewhouse remains focused on thoughtful, strategic growth and delivering a distinctly different experience for moviegoers,” said Robertson. “The path forward in exhibition isn’t one size fits all. Innovation at Flix means staying true to what sets us apart: our craft and constant drive to raise the bar on quality, service, and community.”
Guests can expect premium presentation, seat-side hospitality, a craveable menu, and award-winning craft beer that has earned recognition at the Great American Beer Festival, World Beer Cup, and Best of Craft Beer Awards. Flix also offers mobile order and pay from guests’ phones while maintaining attentive full-service support. Its creative festival-style programming sets the brand apart as a leader in the dine-in cinema space, offering something truly original both on and off the screen.
Houston-based Triple Tap Ventures CEO Neil Billingsley-Michaelsen said “when our company decided to focus on other hospitality concepts, it was mandatory to ensure our audiences had a seamless transition to a dine-in concept that shared our core values of compelling programming, continuous innovation, genuine hospitality, and operational excellence. After evaluating numerous alternatives, it was clear that the guests first culture of Flix Brewhouse truly stood out. We’re profoundly grateful for the loyalty of all our Alamo guests and confident they are in good hands with Flix.”
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