PRESS RELEASE
The Independent Cinema Alliance (ICA) and the Cinema Buying Alliance (CBA) have announced a partnership with Digital Light Sources (DLS) to launch the first Energy Efficient LED Fixtures & Bulbs Supply Program for Facility-Wide Theatre Complexes.
The CBA is an entity wholly owned and managed by ICA, formed to make ICA members more profitable by giving independent exhibitors access to benefits and purchasing power that would not otherwise be available to them. As the nation’s only group buying program for exhibitors, CBA is meant to level the playing field and build a competitive position for independent cinemas operating throughout North America.
DLS has collaborated with world-leading lighting manufacturers (GE, Philips, LEDvance–Sylvania, Cree Lighting, and partners) to provide the latest code-compliant LED upgrade fixtures and bulbs for movie theatre auditoriums, lobbies, and indoor-outdoor public areas. Available to all ICA members operating in the United States, the program offers carefully selected LED lighting products that optimize OPEX efficiency.
“By partnering with DLS, ICA members can now effectively reduce energy costs by converting their facilities to LED Lighting’ said Rob Del Moro, managing director of the CBA. “This partnership adds to our existing portfolio of cost saving programs.”
Orders will be processed centrally by DLS with drop shipments from 12 distribution centers strategically located nationwide for faster services. Experienced factory trained staff are also available for consultations and tech support.
“DLS is very excited to work with the ICA and CBA on this unique and much needed program,” said Sami Haddad, president of DLS. “This opportunity can only emphasize our company’s position and commitment to ICA members—giving them expanded and value-added lighting solutions.”
Share this post