Led by the box office success of The Super Mario Galaxy Movie and the continued performance of a diverse slate of films, Marcus Theatres leapt to the highest grossing total revenue five-day Easter holiday weekend in company history. While Mario fans continue to scream “let’s-a go” to the movies, they are joined by moviegoers across ages and demographics seeing a varied lineup of films, including Project Hail Mary, Hoppers, Scream 7, and GOAT, all of which are performing well among Marcus Theatres’ moviegoers.
Both new and longtime fans of the Super Mario franchise turned out in smashing numbers at Marcus Theatres and Movie Tavern locations across 17 states for the highly anticipated sequel in the video game-inspired series. Highlights at Marcus Theatres over the Easter holiday weekend included the highest grossing total revenue five-day Easter holiday weekend, the best opening weekend for a film so far in 2026, the highest merchandise sales ever, and the highest combined concession, merchandise, and F&B sales for both the three-day and five-day Easter Weekend since 2019.
Marcus Theatres is powering up the intergalactic adventure with limited edition merchandise and one-of-a-kind experiences, like the Super Mario Galaxy Star Power Party that was held during opening weekend. The mushroom-boosting parties invited Super Mario fans at nearly all Marcus Theatres and Movie Tavern locations to celebrate the film with themed activities and collectibles like the viral mini popcorn cauldron (Guinness World Records holder for “smallest commercially available popcorn container”), dress as their favorite character and enjoy photo opportunities before and after the screening. In addition, Marcus Theatres is offering Yoshi and Luma LED popcorn buckets, Luma blind bag plush keychains as well as special edition large The Super Mario Galaxy Movie cups while supplies last.
“The Super Mario Galaxy Movie delivered on every level, from a visually immersive experience that left moviegoers on the edge of their seats to the hidden clues, secret references, and power ups that Mario fans know and love,” said Greg Marcus, the chief executive officer of Marcus Corporation. “This fun movie builds on the strong box office performance already under way in 2026 and fuels momentum for the all-star lineup to come, giving moviegoers exactly what they want: time and memories together at the theater.”
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