Marcus Theatres, the fourth-largest theatre circuit in the United States, has elevated Rob Novak to Executive Vice President of Operations and Food & Beverage, recognizing his nearly three-decade-long leadership within the company.
Novak’s career at Marcus Theatres began at the Addison location before rising through the ranks as a general manager in Illinois. His expertise expanded into food and beverage strategy, where he was promoted to Director of Concessions (2013), Vice President of Food & Beverage (2015), and, most recently, Senior Vice President of Operations and Food & Beverage (2022). In his new role, he will continue overseeing operations across 77 locations in 17 states, with a focus on enhancing the guest experience through innovative dining concepts.
“Rob’s 29-year tenure at Marcus Theatres exemplifies exceptional leadership and deep operational insight,” said Jeff Tomachek, President of Marcus Theatres. “His hands-on experience—from theatre management to strategic food and beverage development—has been pivotal in shaping our guest experience and driving results.”
Novak played a key role in launching BistroPlex, Marcus Theatres’ in-theatre dining concept, and integrating Movie Tavern following its 2019 acquisition. Under his leadership, the company has expanded its culinary offerings, including Zaffiro’s restaurants and Express outlets, Reel Sizzle burgers, Take Five Lounges, and in-auditorium dining at select locations.
An active industry leader, Novak served as President of the Entertainment Food and Beverage Association (2023–2025) and currently chairs its board. In 2022, he received the Bert Nathan Memorial Award from the National Association of Concessionaires for his contributions to the theatre concessions sector.
Novak holds a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign.
About Marcus Theatres Marcus Theatres, a division of The Marcus Corporation, operates 77 locations across 17 states, offering premium moviegoing experiences with innovative food and beverage options.
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