NORTH AMERICA: ‘Insurgent’ Leads Tuesday with $3.76M; ‘Cinderella’ Claims Second with $3.04M

Lionsgate’s The Divergent Series: Insurgent grossed $3.76 million on Tuesday to lead the daily box office for a fifth straight day. The second installment of the young adult series starring Shailene Woodley increased 19 percent over Monday. In comparison, last year’s Divergent increased 17 percent on its first Tuesday to gross $4.19 million. Insurgent has grossed $59.18 million in five days, which is on the very low end of pre-release expectations. The film is running 5 percent behind the $62.38 million five-day start of Divergent (which didn’t have the added advantage of higher priced 3D admissions that Insurgent has).

Cinderella held steady in second place with $3.04 million. Disney’s blockbuster fairy tale adaptation was up 22 percent over Monday, but still down 48 percent from last Tuesday. Cinderella has clearly taken a bit of a hit from the arrival of Insurgent, but is highly likely to stabilize going forward thanks in part to strong word of mouth. The twelve-day total for Cinderella stands at an impressive $128.04 million. That places the film 6.5 percent behind the $136.94 million twelve-day take of last year’s Maleficent (which, unlike Cinderella, had the added advantage of higher priced 3D admissions).

Warner’s Run All Night took in $0.649 million to remain in third. The Liam Neeson led action thriller was up 33 percent from Monday and down 43 percent from last Tuesday. Run All Night has grossed a modest $20.78 million through 12 days of release. That places the film 4.5 behind the $21.76 million twelve-day gross of last year’s A Walk Among the Tombstones.

Fellow action thriller The Gunman took in $0.562 million to continue to claim fourth. The Sean Penn led film from Open Road was up 24 percent over Monday’s performance. The Gunman has grossed just $6.04 million in five days. That is below the film’s already modest expectations and is 54 percent softer than the $13.03 million five-day start of Run All Night at this point last week.

Do You Believe? landed in seventh place for the day with $0.387 million. The faith-based drama from Pure Flix was up 18 percent over Monday. Do You Believe? has grossed $4.31 million in five days, which is a bit below expectations. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.