ORTH AMERICA: ‘Avengers: Age Of Ultron’ Claims $333.17M In Two Weeks After Leading Thursday With $4.04M

Disney’s Avengers: Age of Ultron took in $4.04 million on Thursday to lead the daily box office for a 14th consecutive day. The blockbuster superhero sequel from Marvel was down 7 percent from Wednesday, which represented one of the day’s better daily percentage holds among wide releases. Daily percentage declines were sharp in general on Thursday due in part to the strong Thursday evening debuts of both Universal’s Pitch Perfect 2 and Warner’s Mad Max: Fury Road. Avengers: Age of Ultron was easily the week’s top film with a weekly take of $97.52 million. The film was down a sharp 59 percent from its opening week performance but has already grossed a massive $333.17 million through two weeks of release. That places Avengers: Age of Ultron 17 percent behind the $402.02 million 14-day take of 2012’s Marvel’s The Avengers and 10 percent ahead of the $301.89 million 14-day gross of 2013’s Iron Man 3.

Warner’s Hot Pursuit held steady in a distant second place with $0.688 million. The comedy from MGM and New Line starring Reese Witherspoon and Sofía Vergara was down a sharp 19 percent from Wednesday, as the film took a clear hit from the evening launch of Pitch Perfect 2. Hot Pursuit placed in second for the week with a softer than expected seven-day start of $17.72 million. That places the film 5 percent behind the $18.65 million seven-day take of 2011’s Something Borrowed.

Lionsgate’s The Age of Adaline took in $0.435 million to remain in third. The romantic drama starring Blake Lively was down 14 percent from Wednesday and down a healthy 28 percent from last Thursday. The Age of Adaline placed in third for the week with $7.94 million. That was down just 9 percent from the previous week and brings the film’s three-week total to a very solid $33.87 million.

Ex Machina continued to claim fourth place on Thursday with an estimated $0.330 million. A24’s critically acclaimed sci-fi film was down a very sharp 21 percent from Wednesday, as the film took a clear hit from the arrival of Mad Max: Fury Road. With that said, Ex Machina still held up very nicely this week with a sixth place weekly take of $5.21 million. Ex Machina has grossed $17.46 million in 35 days.

Furious 7 rounded out the day’s unchanged top five with $0.317 million. The seventh installment of Universal’s blockbuster action franchise declined 16 percent from Wednesday. Furious 7 placed in fourth for the week with $6.99 million. That represented a slim 20 percent decline from the previous frame and brings the film’s six-week total to a very impressive $340.13 million.