Halloween (2018)

The 40-Year History of Halloween at the Box Office

Chris Eggertsen • Oct 14th

On October 25, 1978, a low-budget horror film called Halloween quietly premiered at a theater in downtown Kansas City, Missouri. Directed by a young filmmaker named John Carpenter and featuring a cast of unknowns (save British character actor Donald Pleasance,...

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Long Range Box Office Forecast: Halloween Kills

Shawn Robbins • Sep 24th

The next chapter in the Michael Myers saga arrives on October 15 with Halloween Kills, a direct sequel to 2018's highly successful revival of the franchise.

News & Analysis

Weekend Estimates: It: Chapter Two Clowning Around #2 All-Time Horror Debut w/ $90M+ Domestic; Overseas Climbs to $39M through Friday

Shawn Robbins • Sep 7th

Saturday Update: Warner Bros. reports It: Chapter Two scared up a strong $37.4 million opening domestically on Friday. That claims the second highest opening day ever for a horror release, topping last year's Halloween ($33.1 million) and trailing the standing...

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Trailer Impact: ‘Bohemian Rhapsody’ Posts Highest Recall; ‘Fantastic Beasts: The Crimes of Grindelwald’ Sparks Most Interest in a Cinema View

Jesse Rifkin • Oct 25th

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema, among films opening in the next 10 weeks. Bohemian Rhapsody (Fox) Friday, November...

Forecasts & Tracking

Long Range Tracking: ‘Creed 2,’ ‘Ralph Breaks the Internet,’ & ‘Robin Hood’

Shawn Robbins • Sep 28th

This week’s report features an early look at Thanksgiving weekend and how the frame’s three major releases are currently tracking. Fun fact: Disney currently owns the top nine three-day Thanksgiving openings of all time. If Ralph Breaks the Internet meets early tracking...

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Trailer Impact: ‘A Star Is Born’ Posts Highest Recall; ‘Fantastic Beasts: The Crimes of Grindelwald’ Sparks Most Interest in a Cinema View

Jesse Rifkin • Sep 27th

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema A Star Is Born (Warner Bros.) Friday, October 5 21.0% of moviegoers (162 respondents) saw...

Forecasts & Tracking

Long Range Tracking: Will ‘Halloween’ Slash Genre Records This October?

Shawn Robbins • Aug 24th

This week’s report moves deeper into October with an early look at the final tentpole candidate release before holiday season officially begins. Halloween (2018) Opening Weekend Range: $50 – 85 million Longtime fans of the venerable horror franchise are ecstatic...

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