NCM and Affinity Solutions’ Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend
Boxoffice Staff
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National CineMedia (NCM) and Affinity Solutions released the new study “Economic Impact Study: Moviegoing as an Indicator of Spend” this week, analyzing 8+ million moviegoers to find a predictive relationship between in-theater movie experiences and increased consumer spending. Affinity Solutions...