National CineMedia

Cinema advertising network National CineMedia (NCM) announced today that they have filed for Chapter 11 bankruptcy and are planning a series of debt restructuring measures that will bring the company back to a stronger financial position. National CineMedia was formed...

National CineMedia (NCM) and Affinity Solutions released the new study “Economic Impact Study: Moviegoing as an Indicator of Spend” this week, analyzing 8+ million moviegoers to find a predictive relationship between in-theater movie experiences and increased consumer spending. Affinity Solutions...

National CineMedia (NCM) and Spotlight Cinema Networks announced the Elevate Cinema Network (Elevate) today. This collaboration will combine nearly 1,500 NCM screens with Spotlight’s existing network of over 1,200 screens to bring Elevate’s total network to 2,700 screens available for...

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette, Indiana, VIP Cinemas is a family-owned and operated circuit of 17 theaters across eight states. NCM is also extending service agreements...

National CineMedia (NCM) and iSpot have announced a new partnership to enhance NCM’s analytics and measurement capabilities. NCM can now report on the incremental reach their advertising brings brand and studio customers. The combination of iSpot and NCM data also...

National CineMedia (NCM) has announced the launch of The Noovie Trivia Show in conjunction with the release Top Gun: Maverick. NCM’s latest pre-show experience stars long-time Noovie personality Maria Menounos playing pop culture and movie trivia with stars. The inaugural...

National CineMedia (NCM), together with Place Exchange have announced the launch of a new programmatic offering with NCM’s Lobby Entertainment Network. The Place Exchange partnership with NCM enables advertisers to reach consumers via in-lobby video placements before and after their...

National CineMedia (NCM) announced Monday the launch of NCMx, a new data, insights, and analytics platform using the company’s knowledge and data about moviegoer behavior to connect brands with custom audiences in theaters, as well as on digital screens —...

National CineMedia (NCM) announced a strategic partnership with RadIntelligence (RAD AI) on Monday, using their machine learning technology to drive distribution of advertisers’ messages through targeted social influencer networks. NCM is the largest cinema advertising network in the U.S., and...

The recovery of the cinema sector—the ebbs and flows, the changes from market to market, and its eventual return to prepandemic levels—is mirrored by the community of companies that work with cinemas to make their operation possible. Included in this,...

Cinema advertising network National CineMedia (NCM) has signed a strategic alliance with NuTime Media, a Black-owned media advertising sales representation company, to better serve marketers looking to reach Black and Hispanic audiences, it was announced today (November 9). Under the...

PRESS RELEASE — National CineMedia, the largest cinema advertising network in the U.S., has appointed Ronnie Y. Ng as chief financial officer (CFO), effective September 27, 2021. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins...