National CineMedia

National CineMedia (NCM), together with Place Exchange have announced the launch of a new programmatic offering with NCM’s Lobby Entertainment Network. The Place Exchange partnership with NCM enables advertisers to reach consumers via in-lobby video placements before and after their...

National CineMedia (NCM) announced Monday the launch of NCMx, a new data, insights, and analytics platform using the company’s knowledge and data about moviegoer behavior to connect brands with custom audiences in theaters, as well as on digital screens —...

National CineMedia (NCM) announced a strategic partnership with RadIntelligence (RAD AI) on Monday, using their machine learning technology to drive distribution of advertisers’ messages through targeted social influencer networks. NCM is the largest cinema advertising network in the U.S., and...

The recovery of the cinema sector—the ebbs and flows, the changes from market to market, and its eventual return to prepandemic levels—is mirrored by the community of companies that work with cinemas to make their operation possible. Included in this,...

Cinema advertising network National CineMedia (NCM) has signed a strategic alliance with NuTime Media, a Black-owned media advertising sales representation company, to better serve marketers looking to reach Black and Hispanic audiences, it was announced today (November 9). Under the...

PRESS RELEASE — National CineMedia, the largest cinema advertising network in the U.S., has appointed Ronnie Y. Ng as chief financial officer (CFO), effective September 27, 2021. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins...

Maria Woods has rejoined National CineMedia (NCM) as Executive Vice President and General Counsel, it was announced today. That’s the same role Woods held when she left NCM in 2015 after first joining the company in 2010. Based in Denver,...

PRESS RELEASE — National CineMedia (NCM), the largest cinema advertising network in the U.S., announced Monday that Amy Tunick has joined the company in the newly created role of SVP, Chief Marketing Officer (CMO) to lead its integrated marketing team....

Daniel Hahn is joining cinema advertising network National CineMedia (NCM) as senior vice president, East Coast sales, effective September 1. The news was announced today. Based in New York, Hahn will be responsible for sales strategy and revenue growth for...

PRESS RELEASE — Cinema advertising networks National CineMedia (NCM) and Screenvision Media shared the results of the companies’ first joint research effort on Monday, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going...

National CineMedia (NCM), the U.S.’s largest cinema advertising network, has signed extended cinema advertising affiliate agreements with nine exhibitors, including LA Live, Metropolitan Theatres, Golden Star and Movie Scoop, the company announced today. The long-term agreements brings NCM’s Noovie pre-show...

Cinema advertising network National CineMedia (NCM) has struck an esports advertising and content monetization agreement with Harena Data, a leading esports community aggregator, it was announced today. Under the deal, NCM will have the exclusive right to sell advertising across...