National CineMedia

National CineMedia has announced a partnership with TransUnion to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers a data-driven view into how cinema advertisements contribute...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., has announced an agreement with Vistar Media, a global provider of technology solutions for out-of-home (OOH) media. Through this partnership, NCM expands its premium, in-theater video advertising inventory to...

It’s been a long road to recovery for theater owners since reopening their screens following the Covid-19 pandemic. Shorter exclusivity windows and fewer theatrical releases have contributed to an overall box office decline, putting pressure on operators to find revenue...

Cinema advertising platform National CineMedia (NCM) today announced new offerings presented in its 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach to provide business...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with Santikos Theaters. “As partners since 2016, NCM is thrilled to extend our relationship with Santikos Theaters,” NCM’s vice president of affiliate...

NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories

National CineMedia (NCM) has announced the successful completion of its financial restructuring process and emergence from Chapter 11 bankruptcy on August 7th, 2023. This follows confirmation of NCM’s plan of reorganization (the plan) by the United States Bankruptcy Court for...

National CineMedia (NCM) has announced its Plan of Reorganization has been confirmed by the United States Bankruptcy Court for the Southern District of Texas. This milestone comes less than three months after filing for Chapter 11 bankruptcy. The company is...

National CineMedia (NCM) has announced a deal with Adelaide to bring the company’s attention transaction metric (AU) to the cinema advertising industry. Following NCM’s Attention Study where cinema ranked #1 across all video platforms for attention scores, NCM’s integration into...

National CineMedia (NCM), the largest cinema advertising network in the U.S., announced Monday that it has entered into a new 10-year advertising agreement with Regal Cinemas. Through the agreement, NCM acquires the exclusive right to provide on-screen advertisements at Regal...

Cinema advertising network National CineMedia (NCM) announced today that they have filed for Chapter 11 bankruptcy and are planning a series of debt restructuring measures that will bring the company back to a stronger financial position. National CineMedia was formed...